NVIDIA today announced that Sega Corporation has licensed both NVIDIA PhysX and APEX technologies to serve as the development platform for all Sega studios. NVIDIA PhysX and APEX technologies form a pervasive development platform for physics acceleration in interactive entertainment, and make authoring high definition, scalable PhysX content intuitive and artist-friendly.

"Sega has been using PhysX technology for several years, but this new agreement enables our studios to take advantage of the full portfolio of cross-platform PhysX engines," said Takashi Shoji, Department Manager, Consumer Software R & D Support Dept., Consumer R&D Division, SEGA Corporation. "APEX was an important factor in our decision because it enables us to create high quality physics content in an easier and more productive manner."

APEX elevates PhysX technology content authoring from physics programmers to artists without sacrificing any of the control within the PhysX engine. With APEX, artists can create intricate physics enabled environments: they can expand the quantity and visual quality of destructible objects; make trees and other vegetation integral to game play; and create life-like clothing that interacts with other objects to achieve more realism in their games.

NVIDIA PhysX technology works across all major gaming platforms, including PC, Xbox360, PLAYSTATION 3, Nintendo Wii, and the iPhone, and can be accelerated by both the CPU and any CUDA-enabled NVIDIA GPU.