Sony Europe B.V. has announced the retail availability of BRAVIA X80L – the first of its new TVs to hit the shops in 2023. These 4K HDR TVs come in six distinctive sizes to match a variety of interiors, providing you with a gateway to the exciting world of blockbuster films and thrilling games, the main website can be found at https://www.sony.co.uk/bravia/products/x80l-x81bl-series.

The X80L comes with several technologies on board that work in tandem to deliver a compelling entertainment package. Featuring the ultra-wide Triluminos Pro colour palette and the power of the 4K HDR Processor X1, which analyses content in real-time to reveal intense contrast, peak brightness, and natural colours, the X80L will be the centrepiece of your home entertainment.

Dolby Vision[1] is a technology often associated with big movie theatres, found on this X80L TV. It will unlock the full potential in everything you watch, infusing pictures with ultra-vivid colour, sharper contrast, and deep texture. The sound is delivered by our unique X-Balanced Speaker for an exciting, high-quality audio experience, with powerful bass.

Minimalist and timeless, the TV has been designed to suit any interior. The elegant Flush Surface Bezel sits on a two-way, black, slim wedge stand[2] designed to fit both wide and narrow furniture surfaces, so you can place a soundbar underneath or keep the TV on a small cabinet.

Exclusively for BRAVIA TV owners, with the X80L you’ll gain access to the BRAVIA CORE[3] app including a Sony Pictures Entertainment library filled with the latest blockbusters and classics. Watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X80L, you can choose 5 movies to redeem in up to 4K HDR quality, and enjoy 12 months of unlimited streaming.

A great TV for gamers, the X80L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment. The X80L also comes with a new dedicated Game Menu, accessible with one touch of a button on the remote. It allows you to quickly find all the settings you need to optimise your gaming performance in one place. This includes Motion Blur Reduction, which dims the screen to improve picture smoothness, a Black Equaliser to make your screen brighter and reveal hidden objects in a game, and more. What’s more, there’s a customisable Crosshair feature that will help you perfect your aim.

Sony’s X80L TVs are available in Europe now. Check your local Sony site for availability, price and order information at www.sony.eu.

BRAVIA X80L 4K HDR LED TV (85”, 75”, 65”, 55”, 50”, 43”) features:

4K HDR Processor X1™ reproduces more depth, textures and natural colours with Object-based HDR remaster technology.
Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across apps.[4]
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE app, exclusively on select Sony TVs.[5]
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
The X80L makes a great gaming TV. It recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay.
Innovative X-Balanced Speaker units ensure crystal-clear sound quality, without compromising on the slimness of the television.
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision[6].
Enhanced TV experience with BRAVIA CAM: Video chat with friends and family.
All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.
The Flush Surface Bezel keeps your focus on what’s important – the picture – and the TV itself is modern and minimalist to suit any interior.
The two-way, black, slim wedge TV stand[7] offers ultimate convenience, designed to fit both wide and narrow furniture surfaces.
More information:

New channel editing app[8]

Sony’s new tool makes personalising the channel order on the TV much easier. When downloaded to an Android phone, you can view and change the order of the channels by simply dragging and dropping them or searching for the channel and entering its desired number.

For more information on all Sony televisions, please visit https://www.sony.co.uk/electronics/tv/t/televisions.

[1] Dolby Vision content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
[2] Two-way stand included with the 55”, 65”, 75” and 85” models
[3] Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
[4] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.
[5] Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see https://www.sony.net/bravia-core. Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
[6] Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).
[7] Two-way stand included with the 55”, 65”, 75” and 85” models
[8] Supported countries: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom