Taylor Swift Video Goes To Apple Music

Enterprise & IT Dec 14,2015 0

Apple won a deal with pop star Taylor Swift to exclusively release a concert video of her recent world tour through its music streaming service, Apple Music, the company and singer said on Sunday. Swift tweeted a trailer for the "1989 World Tour Live" concert video and said: "Thank you so much for all the birthday wishes. I have a little surprise for you." The video will air on Dec. 20.

The singer also tweeted that an interview discussing the video would be broadcast at 9 a.m. PST (1700 GMT) on Monday on Beats 1, Apple's radio station.

The deal ia considered as a win for Apple, as the company is late to this party and the competition from music streaming services such as Spotify and Songza is fierce.

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