TCL is redefining premium home theater at IFA 2024, by introducing its latest flagship QD-Mini LED TV X11H Series to European audience. It is not only the TV of the best picture quality in 2024, but also the first TCL QD-Mini LED TV in the market featuring audio by Bang & Olufsen, to create an immersive audio-visual experience. The TCL X11H Series will be available to select global markets and please stay-tuned for more information in the upcoming months.

Next Generation Display Technologies for Groundbreaking Visual Performance

Since the first Mini LED TV launched back in 2019, TCL has been leading in that technology. X11H's new QD-Mini LED technology is the latest evolution and it can deliver incredible peak brightness of 6500 nits when they are needed. That level of performance will faithfully reproduce the look and feel of the brightest things people experience in real life, all while watching a TV.

The TCL X11H Series also offers 4K HDR Premium 6500, providing unparalleled clarity and colour accuracy. Supporting advanced HDR formats like Dolby Vision IQ and HDR10+, this TV brings out the full potential of 4K resolution, offering sharper images and richer contrasts. For people who demand the highest picture quality, the X11H Series ensures that every frame is a visual masterpiece. 

Not only does the new flagship give people everything they need to experience favorite movie or video game like never before, but also it has the edge to give people the best gaming experience out there. 

This TV also offers TCL's 240Hz Game Accelerator, AMD FreeSync Premium Pro Certification and a collection of responsive gameplay features, such as 144Hz VRR, HDMI 2.1, Game Master Pro 3.0 and TCL Game Bar.

Immersive Audio That Fills the Room 

Sound quality is just as crucial as picture quality, and the TCL X11H Series excels in both.

The X11H Series features a comprehensive 6.2.2 acoustic solution featuring Audio by Bang & Olufsen as part of TCL's partnership with this world-renowned audio brand.

The Bang & Olufsen team worked closely with the TCL acoustic design teams throughout the product development to ensure every single note is as clean and pure as possible, exactly as the artist intended. Whether it's for movies, gaming or music, consumers will be able to maximise their immersive experience; never missing a word of dialogue, a beat of the action or detail from a relaxing soundscape. 

To deliver this beautiful sound, the final audio experience has been tested, tuned, and approved by the very same acousticians who are known for creating the world-renowned Bang & Olufsen products. This audio system also includes Enhanced Dialogue Mode and BeoSonic technology, allowing users to customise their sound profiles to suit any content type.

This partnership represents the first step in a long-term collaboration to transform audio experiences across the TCL portfolio.

"This partnership opens up significant opportunities for both brands. By collaborating, we are bringing sound experiences to TCL's customers, elevating the overall product experience," said Duncan McCue, Vice President of Business Development and Strategic Partnerships. "At the same time, this is further proof of our commitment to expanding our licensing partnerships business".

"We're enthusiastic about the potential for this partnership to grow", said Stefan Streit, CMO of TCL EUBG, "By further integrating Bang & Olufsen's expertise, we hope to push the boundaries of home entertainment, potentially exploring more advanced sound systems and innovative features that bring an enhanced experience to our users. At TCL, we are committed to evolving and delivering the best of technology and design to our consumers."

Smart TV Features for a Seamless Viewing Experience 

Powered by Google TV, the TCL X11H Series offers more than just superior picture and sound. It's also a hub for all your entertainment needs. With built-in Google Assistant, you can control your TV and smart home devices with just your voice. Access a vast range of streaming apps and enjoy personalised content recommendations, making it easier than ever to find and enjoy your favourite shows and movies. 

Designed for Modern Living 

The TCL X11H Series is as much a statement piece as it is a technological marvel. Its bezel-less design and adjustable stand make it versatile enough to fit any living space, while its slim profile and wall-mounting options provide a sleek, modern aesthetic. Whether mounted on the wall or placed on a stand, the X11H Series enhances the look of any room while delivering top-tier performance. 

TCL Electronics, a leading consumer electronics company and the world's top two TV brand, today unveiled its expanded product lineup for a smarter and healthier lifestyle at the TCL IFA 2024 Global Press Conference. Presented in an innovative outdoor cubic venue that combines futurism with fashion, the new products include TCL's latest premium QD-Mini LED TV, NXTFRAME TV, mobile devices, and home appliances.

During the event, senior representatives from TCL and partner companies highlighted how TCL inspires greatness through its strong partnership network and innovative technologies that seamlessly blend cutting-edge advancements with evolving designs, tailored for consumers worldwide.

New products with unparalleled audio-visual experiences redefine home entertainment

As the TV industry continues to trend towards larger sizes and higher image quality, TCL showcased the latest additions to its pioneering QD-Mini LED TV series – the premium X11H QD-Mini LED TV and C765. Featuring all-domain halo control technology, both models are able to precisely adjust the entire Mini LED process – from lighting to imaging – to finally address long-held issues of haloing and deliver truly cinematic visual experiences. As the pinnacle of large-size QD Mini LED TVs, the 98-inch X11H also features 14,112 local dimming zones that push contrast to the extreme, while a peak brightness of up to 6,500 nits makes every frame burst with intricate details and unprecedented levels of light and shadow.

TCL is redefining the concept of home entertainment with the launch of its first-ever NXTFRAME TV. More than just a television, the NXTFRAME is the future of digital art and entertainment in the home. For the first time, art, design, and cutting-edge technology come together in a single, elegant package, creating a device that isn't just something to watch, but something to live with. Its presence in any living environment allows for the creation of a truly personalized atmosphere, blending seamlessly with home decor like a masterpiece that reflects individual taste, style, and aspirations. The Pro version of the TCL NXTFRAME TV also features Audio by Bang & Olufsen – the first product from a new partnership between TCL and the global luxury audio company. With Audio by Bang & Olufsen, the TV's soundbar and subwoofer are tuned and tested by the same acousticians from Bang & Olufsen who perfect some of the world's most iconic speakers, guaranteeing audio quality that lives up to Bang & Olufsen's world-renowned standards.

Other products facilitating even greater home entertainment experiences include the new Q85H soundbar with stunning surround sound and the TCL R8U Professional Monitor. TCL also announced that Dolby Atmos FlexConnect will come to TCL's high-end product portfolio in 2025, including the X Series. Dolby Atmos FlexConnect unlocks the freedom to place speakers anywhere in a room for an intelligently optimized Dolby Atmos experience.

Optimized technologies with enhanced performance revolutionize mobile lives

In another exclusive announcement at IFA 2024, TCL unveiled the latest NXTPAPER series smartphones, the TCL 50 NXTPAPER series. The new series features NXTPAPER 3.0, the latest edition of TCL's award-winning display technology optimized for human eyes. This is enhanced by the brand-new NXTPAPER Key – a breakthrough innovation that enables users to switch between a regular display and a low-power e-ink style display at the press of a button. TCL 50 NXTPAPER series phones are also the first NXTPAPER devices to feature AI capabilities integrated in partnership with Microsoft to bring users AI-empowered convenience and efficiency across a range of scenarios.

Alongside the new NXTPAPER series models, TCL also demonstrated the recently launched TAB 11 Gen 2. Boasting a stunning 11-inch NXTVISION Display with a slim bezel, the product delivers an enhanced viewing with all-day-long performance.

Seamlessly connected living appliances bring smart life to the next level

For the future of home living, TCL introduced a series of connected living appliances with fresh Color, Material, and Finish (CMF) options that enhance the aesthetic appeal, durability, and user experience. With innovative technologies, reduced operating noise, offline voice control, and integration with major smart home hubs, TCL FreshIN 3.0 Fresh Air Conditioner provides exceptional quality and user experience alongside an A+++ energy efficiency rating.

Marking another breakthrough in kitchen refrigeration with their debut at the event were TCL Free Built-in refrigerators and Elite Kitchen Combi refrigerators. TCL Free Built-in refrigerators can perfectly fit into kitchens with only a one-centimeter gap required on both sides, while the Elite Kitchen Combi simplifies life for consumers by providing versatile and efficient organization options.

Also unveiled was the latest TCL Washer and Dryer Pair, which can kill virtually all bacteria through heat and steam, and includes a Fresh On mode that keeps washed clothes moving on a gentle cycle for up to 10 hours to prevent wrinkles and odors.

To learn more about TCL and its products, please visit:

TCL IFA 2024 Booth
Date: September 6-10, 2024
Location: Hall 21A, Messedamm Berlin, Germany

 TCL is redefining the concept of home entertainment with the launch of its first-ever TCL NXTFRAME TV at IFA 2024. This is more than just television; it's the future of digital art and entertainment in the home. For the first time, art, design, and cutting-edge technology come together in a single, elegant package. The TCL NXTFRAME TV isn't just something you watch; it's something you live with. Its presence allows you to create your own atmosphere, blending seamlessly with your home decor like a masterpiece that reflects your taste, style, and aspirations.

A TV can be a gateway to limitless entertainment and a new way of creativity. What sets the TCL NXTFRAME TV apart is its ability to transform your living space into a gallery, even when it's not in use.

For discerning users, the TCL NXTFRAME TV is more than just an entertainment center, it's a versatile piece of art that seamlessly integrates with and enhances your home décor.

People whose rooms are made complete by having art hanging on the wall will love how TCL NXTFRAME TV combines advanced display technology, art, and unlimited imagination, in the super thin All-In-One package available.

The TCL NXTFRAME TV is the slimmest in its series at just 27.9 mm thick. It features a built-in chassis that eliminates the need for an external connectivity box, allowing for a sleek, uninterrupted design.

The Pro version of TCL NXTFRAME TV features Audio by Bang & Olufsen – the first product from the partnership between TCL and Bang & Olufsen. Audio by Bang & Olufsen guarantees that the sound of the soundbar and subwoofer has been tuned and tested to meet the standards of this world-renowned audio brand. The soundbar and subwoofer for the Pro version of TCL NXTFRAME TV is tuned by the same expert sound engineers who perfect some of the world's most iconic speakers.

"This partnership opens up significant opportunities for both brands. By collaborating, we are bringing sound experiences to TCL's customers, elevating the overall product experience," said Duncan McCue, Vice President of Business Development and Strategic Partnerships. "At the same time, this is further proof of our commitment to expanding our licensing partnerships business".

"We're enthusiastic about the potential for this partnership to grow", said Stefan Streit, CMO of TCL Europe, "By further integrating Bang & Olufsen's expertise, we hope to push the boundaries of home entertainment, potentially exploring more advanced sound systems and innovative features that bring an enhanced experience to our users. At TCL, we are committed to evolving and delivering the best of technology and design to our consumers."

The TCL NXTFRAME TV Series is available in select European markets in later 2024 in multiple sizes up to 75-inches.

Elevate Your Space with Living Art 

Imagine walking into your living room and immediately feeling a sense of calm and inspiration, as though you've stepped into a personalized gallery.

The TCL NXTFRAME TV is more than a screen—it's a way of creativity. With customizable magnetic frames in Dawn Birch, Twilight Elm, and Vernal Mint, you can effortlessly match your TV to your room's aesthetic, adding both beauty and function. The included magnetic snap-on frames make it easy to switch styles, ensuring that your living space is always a reflection of your personal taste.

TCL NXTFRAME TV uses TCL's matte anti-reflective screen, with multiple software-enabled matte textures to choose from, so you can tailor it to look exactly the way you want it.

Choosing art has never been easier. TCL's NXTFRAME TV comes with a free-of-charge curated library of art, and you can access an even wider variety of collections online. You can also display your personal art collection wirelessly or via USB. Through partnership with the National Gallery, London, the Art Library effortlessly transforms living rooms into personal studios with rotating artwork, including paintings, photographs, drawings, and street art.

Immersive Sound, Elevated by Design

The Pro version of The TCL NXTFRAME TV is an integrated system that comes with a matching wireless 3.1.2 sound bar and wireless subwoofer co-engineered by TCL and Bang & Olufsen's acoustic teams to create an immersive audio-visual experience.

The Bang & Olufsen team worked closely with the TCL acoustic design teams throughout the product development to ensure every single note is as clean and pure as possible, exactly as the artist intended. Whether it's for movies, gaming or music, consumers will be able to maximise their immersive experience; never missing a word of dialogue, a beat of the action or detail from a relaxing soundscape. 

To deliver this beautiful sound, the final audio experience has been tested, tuned, and approved by the very same acousticians who are known for creating the world-renowned Bang & Olufsen products. This audio system also includes Enhanced Dialogue Mode and BeoSonic technology, allowing users to customise their sound profiles to suit any content type.

This partnership represents the first step in a long-term collaboration to transform audio experiences across the TCL portfolio.

Flexible Setup, Perfectly Positioned

TCL NXTFRAME TV mounts like a regular TV only you don't have to pick your mount.  A Flush Wall Mount bracket comes in the box and helps get the TV right up against the wall just like a painting.

Versatility is also a key aspect. There is TCL's Movable Floor Stand which is available exclusively for use with the TCL NXTFRAME TV series. The elegant easel-style design includes detachable wheels for easy placement anywhere in your home. The optional stand also features a handy tray for storage, cable management, and a rear decorative cover for a striking aesthetic, front or back.

Elegant Design Meets Superior Performance

When you need a great TV on top of a beautiful piece of art, you don't have to compromise.

The TCL NXTFRAME TV is meticulously designed to offer an optimal balance of aesthetics and performance. It meets the needs and high standards of gamers, sports enthusiasts, and action movie buffs with a 120Hz / 144Hz VRR panel refresh rate and MEMC combining multiple motion enhancement technologies for best-in-class clarity.

In addition, 240Hz Game Accelerator with Auto Game Mode and AMD FreeSync Premium provide more responsive gameplay and ultra-fast fast 240 VRR gaming designed to keep players at the top of any leaderboard.

Pairing its stunning screen with impressive sound, TCL adds Dolby Atmos, DTS, and DTS Virtual, along with Enhanced Dialogue Mode, for a complete audio package that is both immersive and clear.

The ''PRO version'' of TCL NXTFRAME TV features a 3.1.2 Wireless Soundbar and Subwoofer with 230W maximum sound power.

TCL NXTFRAME TV A300W (without the wireless sound bar and without the wireless subwoofer) is Dolby Atmos 2.0 and DTS compatible.

The TCL NXTFRAME TV embodies TCL's unwavering commitment to innovation. The recycled tea-based remote control reflects its environmental design excellence, utilising sustainable materials to reduce waste and minimise the environmental footprint without compromising on style or functionality. Providing a stylish and functional solution for modern living spaces, this model is not just a television but an integral part of home décor, offering a blend of advanced technology and aesthetic appeal.

Discover more products at  https://www.tcl.com/eu/en

TCL, a pioneer in display across feature-rich smartphones, tablets, and connected devices, today unveiled its latest innovations at IFA 2024. This year, TCL introduces two new additions to its smart device lineup, the 50 NXTPAPER smartphones, along with an update to its tablet range with the TCL TAB 11 Gen2. These launches, coupled with a significant partnership with Microsoft, underscore TCL's commitment to enhancing user experience through improved connectivity, advanced display technologies, and AI-driven solutions. These initiatives are designed to meet both every day and professional needs, pushing the boundaries of technological possibilities to enhance user comfort, accessibility, and efficiency.

"Recognizing the complex demands of today's digital environment, we are committed to surpassing these expectations by integrating innovative technology with user-centric design," said Sharon Xiao, Deputy General Manager, Global Sales and Marketing, TCL Communication EMEA. "At TCL, we are not merely creating cutting-edge products; we are redefining how technology integrates into daily life, engineering solutions that make every interaction more intuitive, responsive, and universally beneficial."

TCL 50 NXTPAPER Smartphones: Redefining Visual Comfort for Mobile Users

The launch of the TCL 50 PRO NXTPAPER 5G and TCL 50 NXTPAPER 5G smartphones is a major highlight this year, representing another significant leap in TCL's pursuit of excellence. Utilizing proprietary NXTPAPER technology, these devices are designed to enhance digital consumption, content creation, and reading experiences, providing a display that offers unmatched clarity, reduces glare, and lessens eye strain in various lighting scenarios.

These new TCL 50 NXTPAPER phones redefine user interaction through their advanced display technology. Adaptive screen settings adjust brightness and color temperature automatically, delivering a paper-like experience that is gentle on the eyes. The inclusion of the NXTPAPER Key enables a seamless transition to Max Ink Mode, encouraging deeper engagement and focus while reducing eye strain. Paired with the Eye Care Assistant, these devices are not only tools for productivity but also protectors of visual comfort. Designed with a sleek aesthetic, these smartphones merge style with functionality, catering to users who prioritize both, and enabling a contemporary digital lifestyle where technology seamlessly integrates into and enhances every aspect of daily life.

Strategic AI Partnership with Microsoft to Enhance NXTPAPER Devices

Coinciding with the launch of the TCL 50 NXTPAPER phones, TCL is proud to announce a strategic partnership with Microsoft aimed at significantly enhancing these devices with advanced AI technology. This collaboration will utilize Microsoft's Azure AI capabilities, including Large Language Models and Automatic Speech Recognition, to augment the NXTPAPER devices. The integration focuses on building upon features designed for a superior digital experience, a hallmark trait of the NXTPAPER series.

This strategic AI initiative begins with the TCL 50 PRO NXTPAPER 5G and TCL 50 NXTPAPER 5G, marking the start of TCL's commitment to AI innovation across the future NXTPAPER series by developing new functionalities that anticipate and meet evolving user needs. This partnership underscores TCL's dedication to continuous AI innovation, increasing productivity and accessibility while setting a new standard in secure, user-centric smart technology integration.

TCL TAB 11 Gen 2 Tablet: Optimized for Daily Tasks and Entertainment

Capping off TCL's latest introductions, the TCL TAB 11 Gen 2 exemplifies excellence in mobile computing and entertainment. It features an 11-inch NXTVISION display, complete with a slender 7mm bezel and an impressive 85% screen-to-body ratio, enhancing visual experiences for both professional and leisure activities. NXTVISION technology enhances clarity and color, delivering vibrant visuals perfect for multimedia activities. Equipped with a robust processor MediaTek Helio G80, the TCL TAB 11 Gen 2 delivers smooth performance and efficient multitasking. A large 8000mAh battery with fast charging capabilities supports prolonged productivity and entertainment without frequent interruptions. Additionally, a considerable 256GB internal storage accommodates all essential files and media, meeting the needs of dynamic users.

Pricing and Availability

• TCL 50 PRO NXTPAPER 5G (with optional accessories): RRP €299, available in Europe and Latin America
• TCL 50 NXTPAPER 5G: RRP €229, available in Europe
• TCL TAB 11 Gen 2: RRP €199, available in Europe, Latin America, and the Asia-Pacific region

Prices may vary by country and carrier.

To learn more about the TCL products announced at IFA 2024, please visit: http://www.tcl.com/global/en.html

About TCL Mobile

TCL Mobile specializes in the research, development and manufacturing of smartphones, tablets and connected devices. On a mission to deliver 5G for all, TCL Mobile helps its customers 'Inspire Greatness' in their lives through industry leading technology and solutions.

For more information on TCL mobile devices, please visit: https://www.tcl.com/global/en/mobile