The W120 model is the worlds first dual band dual mode mobile phone based on both CDMA technology and W-CDMA technology that enables video telephony. The countrys two largest electronics companies put W-CDMA mobile phones on the market late last year. Sales, however, were poor because mobile phone companies set up W-CDMA base stations and relay equipment only in big cities, which made it impossible to use the phones in other small cities.
The new W120, however, has both CDMA and W-CDMA functions, so people can use it even in the cities that do not have W-CDMA facilities, using existing CDMA facilities. Its price is between W800,000 and W1 million, but the government allows mobile phone companies to subsidize a maximum 40 percent of the price. This means that the phones with video telephony functions would be purchasable at the price of luxury phones currently on the market (W600,000 to 700,000).