Beginning Thursday, TiVo will its subscribers the ability to stream YouTube videos onto their television sets through their broadband-enabled TiVo boxes. It's TiVo's first deal for streaming online content. TiVo users won't be able to store YouTube video clips, just watch them and bookmark them for easy retrieval later.

According to Nielsen//NetRatings, YouTube attracted 68 million unique users in May who streamed 3.8 billion videos, making it by far the most popular video brand on the Internet.

TiVo first saidin March that it was working with YouTube and that a product would be available in six months.

Apple TV also allows users to play YouTube videos on TV screens.