Imation depicts its manufacturing process, technology and consumer uses of high-definition media in a new video titled, "Imation: Into the Blue." Filmed at Imation's Discovery Technology Center, the video is designed to help consumers and businesses understand how blue laser technology and manufacturing work, the differences between blue laser and red laser media formats, and the benefits of using high definition media. Imation's Discovery Technology Center, located in Oakdale Minn., is the western world's only modular manufacturing facility capable of producing all four formats of high-definition recordable and rewritable media, and the video offers an educational glimpse into the center's manufacturing processes.

"Imation: Into the Blue" is available for viewing at:

http://www.imation.com/intotheblue

Imation produces rewritable and recordable Blu-ray and HD DVD media under the Imation and Memorex brands.