Sony Optiarc Europe (Optiarc) is launching a new high-end DVD burner, the The AD-7240S, which achieves a 24x burning rate. The drive is able to write at the 24x speed thanks to Auto Strategy Technology. First seen in the predecessor series AD-7200, the Auto Strategy Technology reads a section of the media in advance during DVD burning so that the writing head can be optimally adjusted.

In addition, the 'Adaptive Self Tuning' feature allows the drive to automatically adapt to the disc and the hardware environment in every burning process to compensate quality fluctuation.

Sony Optiarc's new flagship product comes with a serial ATA interface. It burns DVDs in +/-R format at up to 24x speed and CDs at up to 48x speed. In DVD-RAM and DVD+R9 format, and on double layer DVD-R media, the Sony Optiarc AD-7240S writes at up to 12x speed. DVD+RW discs are written at up to 8x speed and DVD-RWs at up to 6x speed. The AD-7240S achieves up to 16x reading speed with DVDs and 48x reading speed with CDs.



The Sony Optiarc AD-7240S is on sale from March and it will be backed by a 24-month warranty.