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RTL To Control YouTube Fashion Platform

RTL To Control YouTube Fashion Platform

Enterprise & IT Nov 3,2014 0

RTL Group said on Monday it had taken control of StyleHaul, a YouTube fashion platform. The European broadcaster has raised its stake in StyleHaul to 93.6 percent for $107 million. Previously, it holded a 22.3-percent stake in the Google-owned platform.

StyleHaul has become very popular as consumers increasingly use smartphones and tablets to watch videos and listen to music. It has 900 million video views per month.

Tags: YouTube
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