LG Triples OLED TV Line-up, Slashes Prices

LG Electronics is trying to make OLED technology more attractive to consumers in the U.S. with an expanded family of OLED TVs at aggressive new price points. The company today announced 30- to 45-percent price reductions for the new flat EF9500 series and curved EG9600 series 4K Ultra HD OLED TVs. LG also introduced sub-$2,000 prices for Full HD OLED TVs.

In less than a year, LG has tripled the number of models in its OLED TV portfolio. LG OLED TVs are now available in 55-, 65-, and 77-inch class sizes, both curved and flat, and 1080p Full HD and 4K Ultra HD resolutions.

LG's new 55-inch class Full HD Curved OLED TV now priced at $1,999 is more than 85 percent lower than the price of LG's first-generation 55-inch class model, which first sold for $14,999 two years ago.

LG OLED TVS are now priced comparably to many of today's premium LCD/LED TVs:

EF9500 Series: Flat OLED 4K Ultra HD TVs - The HDR-capable OLED TVs allow consumers to display high dynamic range (HDR) content from both streaming content partners and external source devices.

55-inch class (54.6 inches diagonal) 55EF9500 (New net price - $2,999)
- Price move from $5,499 to $3,999, less $1,000 instant rebate available through the end of 2015.
65-inch class (64.5 inches diagonal) 65EF9500 (New net price - $4,999)

Price move from $6,999 to $5,999, less $1,000 instant rebate available through the end of 2015.

EG9600: Art Slim Curved OLED 4K TVs - Created with Art Slim design technology to complement any interior decor, this series is receiving a firmware update that enables consumers to stream HDR content from current and future streaming content providers.

55-inch class (54.6 inches diagonal) 55EG9600 (New net price - $2,999)
- Price move from $5,499 to $3,999 less $1000 instant rebate available through the end of 2015.
65-inch class (64.5 inches diagonal) 65EG9600 (New net price - $4,999)
- Price move from $6,999 to $5,999 less $1000 instant rebate available through the end of 2015.