At CES 2020, Hisense officially released three new Laser TV products--the 75-inch Trichrome Laser TV, the Sonic Screen Laser TV and the Self-Rising Screen Laser TV.

Dr. Liu Xianrong, the chief scientist of Hisense Laser Display, has shared the latest Hisense Laser TV technology in three themes, color, audio and form.

According to him, in terms of TV form, Hisense introduced a prototype of the Self-Rising Screen Laser TV. Hisense believes that the ideal form of television for the family is integrated into the entire home, and only appears when needed. The Self-Rising Laser TV provides a rolling screen that is able to roll and also maintaining peak optical performance.

The launching of 75-inch and 100-inch TriChroma Laser TV is a breakthrough of color technology. The TriChroma technology enables the color display of laser TV to surpass all colors existing in nature. It can reach 90% of the colors recognizable by the human eye. Laser TV is the only display product that meets the BT2020 standard, the top standard for future TV color. At the exhibition, Dolby performed the first technology demonstration of Dolby Vision on the TriChroma Laser TV.

As to the audio innovation, Hisense holds the opinion that screen-sound truly realizes the integration of sound and picture and pioneers the technology of sound generation for cellular bionic screens. This technology makes the positioning of the sound clearer and enables the sound to spread farther and perform better in detail.

HIsense said that with a life-long license of Toshiba brands on TVs, the company set an annual goal of 40 million TV sales per year, aiming at number two position globally.