Samsung Electronics will introduce three new Smart TV services at CES 2017, to be held in Las Vegas. The new services are 'Sports', 'Music' and 'TV Plus' and they offer personalized content to consumers based on their TV preferences through Samsung's Smart Hub platform.

Samsung's Smart TV 'Sports' service will provide sports fans with information on when their favorite teams are playing, where they can watch it as well as scores - all in one navigation page. Samsung plans to further expand the range of content offered through the 'Sports' service with additional content providers including NBC Sports, UFC and more.

The Samsung 'Music' service will allow Smart TV owners to search and identify songs on live TV or directly from television programs. 'Music' will also make recommendations in the 'Preview' section of Smart Hub's user interface.

The Samsung 'Music' service currently offers content from eight music app providers -- Spotify, iHeartRadio, Napster, Deezer, Sirius XM, Vevo, Melon and Bugs. The service will be available starting in France, Germany, Italy, South Korea, Spain, the United Kingdom and the U.S.

Lastly, 'TV Plus' will offer IP-based channels focused on premium content services through a new Smart Electronic Program Guide (EPG) solution. Samsung first launched 'TV Plus' in South East Asia, is now also available in the U.S., and will be available in Europe in April, 2017. Samsung will partner with Fandango and Rakuten to provide T-VOD content in the U.S. and Europe, respectively, and with Funke to A-VOD content in Germany.