Longsys, provider of consumer flash storage products, has acquired the Lexar trademark and branding rights from Micron Technology, Inc.

The Lexar brand has long been recognized as a leading brand for removable storage solutions for a wide variety of applications, such as the professional photography market.

Longsys promises to expand the Lexar customer experience into new market segments and geographies. The company has been focused on flash storage for over 18 years. Its embedded storage brand FORESEE is leading in the market in China and growing on a worldwide basis. The company develops complete solutions, including software and hardware, and currently sells over 100 million flash-based products to the market on an annual basis.