Amazon on Monday announced a new Fire HD 10, plus new products and services for kids, including Kids Editions of the Fire HD 10 and Kindle.
New Fire HD 10
The new Fire HD 10 tablet is built for entertainment. It has a full HD 10.1” display and 2.0 GHz octa-core processor, offering up to 12 hours of battery life, 32 GB of internal storage with up to 512 GB more via microSD, fastcharging with USB-C, Alexa hands-free, and picture-in-picture capability.
Fire HD 10 is available in Plum, Twilight Blue, Black and all-new White for $149.99.
The new Fire HD 10 includes:
- 10.1” widescreen Full HD 1080p display (1920 x 1200) with over 2 million pixels (224 ppi)
- A new octa-core 2.0 GHz processor and 2 GB RAM
- Up to 12 hours of mixed-use battery life
- The most storage available on a Fire tablet, starting at 32 or 64 GB, and support for up to 512 GB of expandable storage via microSD. Plus, enjoy free unlimited cloud storage for all Amazon content and photos taken with Fire tablets.
- New faster charging—Easier and even faster charging with USB-C (2.0).
- Dolby Atmos audio—Custom-tuned, stereo speakers
- Dual band Wi-Fi—Stream your favorite videos with 802.11ac Wi-Fi support.
- Amazon says that the Fire HD 10 is 4x as durable as the latest iPad Pro—and costs hundreds of dollars less.
- New picture-in-picture—Watch videos from Prime Video, Twitch, Netflix, STARZ, and more, while also browsing the web, checking email, reviewing your calendar, or visiting Facebook.
- Alexa hands-free—With always-ready, hands-free access to Alexa, you can control video and music playback, launch apps, get news and sports scores, display the weather, and more.
- Front- and rear- facing cameras—Video chat or Drop In with friends and family using the HD 720p front-facing camera and Alexa Communications. Use the 2 MP rear-facing camera to take photos and share or save them for later with free, unlimited cloud storage for all pictures taken on Fire tablets.
- Amazon-exclusive features—ASAP, For You, X-Ray, Second Screen, Family Library, Blue Shade, On Deck, and more.
- Amazon FreeTime—With parental controls, parents can use Amazon FreeTime to create child profiles to limit screen time, set educational goals, and manage content. FreeTime is free on every Fire tablet—or subscribe to Amazon FreeTime Unlimited to access over 20,000 titles, starting at $2.99 per month.
- Screen Sharing—Let an Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year—for free.
The new Fire HD 10 comes in Plum, Twilight Blue, Black and all-new White. Still $149.99, Fire HD 10 is available today for pre-order at www.amazon.com/FireHD10 and will begin shipping October 30. Those who pre-order the device prior to October 30 will receive the Minecraft app (a $6.99 value) included with purchase of an all-new Fire HD 10.
Fire HD 10 cases are available in Plum, Twilight Blue, Charcoal Black, Sandstone White, and Sage, and can stand in both landscape and portrait orientations— $39.99.
New Kindle Kids Edition, Fire HD 10 Kids Edition, and FreeTime on Fire TV
Amazon also today announced the expansion of Amazon FreeTime and FreeTime Unlimited to even more devices, including the new Kindle Kids Edition, Fire HD 10 Kids Edition, and on select Fire TV devices.
Kindle Kids Edition is a new reading experience designed just for kids—now young readers can leave the books at home and carry a library full of books (plus a dictionary) on one lightweight device. And like all Kindle devices, it offers a sanctuary reading experience with no distractions. Kindle Kids Edition comes with the latest Kindle, a kid-friendly case, one year of Amazon FreeTime Unlimited, and a 2-year guarantee.
Featuring a six-inch, 167 ppi e-ink display with an adjustable front light, Kindle Kids Edition makes it comfortable to read in a variety of places. Plus, its battery lasts weeks.
With one year of FreeTime Unlimited included with the Kindle Kids Edition, kids have access to over a thousand kid-friendly books, including chapter books and titles like Island of the Blue Dolphins, El Deafo, and Bridge to Terabithia. And coming soon, kids can also enjoy a selection of Spanish language books and can listen to Audible books via Bluetooth headphones or a speaker. Plus, Kindle Kids Edition comes with features that encourage kids to build their skills as they go, including:
- Achievement Badges—kids can earn badges like Book Worm and Over Achiever when they make progress towards pre-defined goals.
- Easy Discovery—with browsing and search, kids can locate titles without the exact spelling. And with smart recommendations, kids can find books related to the genres, authors, and characters they love.
- Word Wise—kids are automatically provided short and simple definitions above difficult words, so they can keep reading with fewer interruptions.
- Dictionary—if kids come across a difficult word, they can select the word to look up the definition via the built-in Kindle dictionary.
- Vocabulary Builder—words looked up in dictionaries are automatically added to Vocabulary Builder and turned into flashcards for future review and learning.
- Kid-friendly Wallpaper—included are a set of lock screen wallpapers, specifically designed for kids.
The new Kindle Kids Edition is available for pre-order starting today for $109.99 at amazon.com/kindlekidsedition and starts shipping October 30. As a special introductory offer, families can purchase two Kindle Kids Editions and save 25 percent. Kid-friendly cases are available in a selection of colors and patterns, including blue, pink, a Space Station design, and a Rainbow Birds design.
New Fire HD 10 Kids Edition
The all-new Fire HD 10 Kids Edition is the next generation of Amazon’s largest and fastest kids tablet. It includes a Fire HD 10 tablet, featuring a vivid 10.1” 1080p Full HD display, 32 GB of storage with up to 512 GB of expandable storage via microSD, up to 12 hours of mixed-use battery life, and USB-C for reversible charging that’s easy for kids to plug in. It also comes bundled with a year of Amazon FreeTime Unlimited, a kid-proof case with new adjustable stand in blue, pink or purple, and a 2-year worry-free guarantee—all for $199.99.
With FreeTime Unlimited, kids have access to more than 20,000 books, Audible books, videos, educational apps, and games that have been curated for age-appropriateness, now expanded to include all of the books available in FreeTime Unlimited on Kindle Kids Edition. Content includes new and popular titles like My Little Pony Rainbow Runners, Sonic Dash, Clifford at the Circus, and Toca Life: After School from brands like Budge Studios, Sega of America, Audible, and Toca Boca. Plus, award-winning FreeTime parental controls give parents peace of mind with the ability to manage time limits by activity, set educational goals, adjust age filters, and more.
The new Fire HD 10 Kids Edition is available for pre-order today for $199.99 at amazon.com/firehd10kidsedition and starts shipping October 30. And as a special introductory offer, Fire HD 10 Kids Edition tablets are available in a multi-pack option so every member of the family can enjoy one. Buy two Fire HD 10 Kids Edition tablets and save $50.
Amazon FreeTime and FreeTime Unlimited Now Available on the Largest Screen in the Home
Amazon is bringing the FreeTime app to the Fire TV Stick for the first time, and coming soon, select Fire TV Edition smart TVs.
FreeTime on Fire TV offers a kid-friendly video experience with parental controls that give parents the ability to manage their child’s FreeTime settings, including age filter settings, bedtime settings, and weekday and weekend settings, plus parents can add and remove content from their child’s FreeTime profile—now on the biggest screen in the home. When paired with a FreeTime Unlimited subscription or a Prime membership, kids can enjoy access to thousands of premium movies and TV shows on select Fire TV devices, including new and popular titles like LEGO Ninjago: Masters of Spinjitzu, Pete the Cat, Barbie Dreamtopia, and Kung Fu Panda: The Paws of Destiny, from brands like LEGO, Amazon Studios, Mattel, and Prime Video.
FreeTime on Fire TV is available on Fire TV Stick (2nd Gen) and Fire TV Stick 4K, as well as first and second generation Fire TVs starting today. FreeTime on Fire TV is also coming soon to select Fire TV Edition smart TVs.
Amazon is also bringing FreeTime on Alexa to the Echo Show family of devices, enabling kids to watch videos with a FreeTime Unlimited subscription or Prime membership, place video calls with approved family and friends, and drop in on other Echo devices in their household. And parents are always in control of the FreeTime on Alexa with the ability to set time limits, block explicit songs, manage photos, and control video features, and can also review voice recordings in the Alexa app. Read more here.
Amazon FreeTime Unlimited provides access to kid-friendly titles on a variety of devices, including compatible Kindle devices, Fire tablets, Fire TV devices, Echo devices, iOS devices, and Android devices. Kindle Kids Edition, Fire Kids Edition tablets, and Echo Dot Kids Edition each come with a year of Amazon FreeTime Unlimited. After the first year, Amazon's customers can continue their subscription starting at $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. Eligible customers can also get a one month free trial at amazon.com/freetime. The same FreeTime Unlimited subscription can be used on any compatible device but the content experience will vary based on device.