Amazon.com is exploring live sports streaming and has held talks with leagues including the National Basketball Association, Major League Baseball and the National Football League for live game rights, the Wall Street Journal reported on Monday.

Amazon has held discussions to create a premium, exclusive sports package with a Prime membership, the Journal reported.

Amazon is offering programming and access to digital entertainment products such as Prime Music and Prime Video, as well as one-hour delivery of purchases, for an annual fee of $99.

The company, which has reached out to smaller leagues, has also contacted traditional TV networks for game rights they are not using.

Tech-giants such as Facebook and Twitter have signed up deals to beef up their video services.