Fiat Chrysler Automobiles has teamed up with Amazon to start selling cars online at discounted prices. Initially only Italian buyers will be able to purchase their cars with a click online and the offers on Amazon.it will be limited to three models - the 500, the Panda and the 500L.
"The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle," Gianluca Italia, responsible for Fiat Chrysler in Italy, said during an online press conference.
The manager added that online customers will be able to buy vehicles at a price that is up to a third cheaper than other available promotions.
Buyers will be contacted by Amazon to decide on a dealer where they can finalize their purchase and pick up the car. The vehicle should be ready within two weeks of the initial click.