Apple Remains Top Smartphone Maker In February, Yahoo Expands Mobile Audience Reach
Apple in February maintained the first position in the U.S. smartphone market with a 41.3 percent OEM share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share, according to the latest data released by market tracker comScore, Inc. comScore says that 163.2 million people in the U.S. owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November. Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November). Samsung ranked second with 27 percent market share (up 1 percentage point), followed by LG with 6.8 percent (up 0.3 percentage points), Motorola with 6.3 percent and HTC with 5.4 percent.
| Top Smartphone OEMs 3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Nov-13 | Feb-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Apple | 41.2% | 41.3% | 0.1 |
| Samsung | 26.0% | 27.0% | 1.0 |
| LG | 6.5% | 6.8% | 0.3 |
| Motorola | 6.7% | 6.3% | -0.4 |
| HTC | 6.4% | 5.4% | -1.0 |
Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November), followed by Apple with 41.3 percent (up 0.1 percentage points), BlackBerry with 2.9 percent, Microsoft with 3.4 percent (up 0.3 percentage points) and Symbian with 0.2 percent.
| Top Smartphone Platforms 3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Nov-13 | Feb-14 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| Android | 51.9% | 52.1% | 0.2 |
| Apple | 41.2% | 41.3% | 0.1 |
| BlackBerry | 3.5% | 2.9% | -0.6 |
| Microsoft | 3.1% | 3.4% | 0.3 |
| Symbian | 0.2% | 0.2% | 0.0 |
Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage), followed by Yahoo Sites (85.7 percent), Facebook (85 percent) and Amazon Sites (64.9 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (52.1 percent), Google Search (49.8 percent) and YouTube (48.4 percent).
| Top 15 Smartphone Properties & Apps February 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix |
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| Top 15 Properties | % Reach | Top 15 Apps | % Reach | |
| Smartphone Browsing + App Audience | 100.0% | Smartphone App Audience | 100.0% | |
| 1 | Google Sites | 89.0% | Facebook (Mobile App) | 75.7% |
| 2 | Yahoo Sites | 85.7% | Google Play (Mobile App) | 52.1% |
| 3 | 85.0% | Google Search (Mobile App) | 49.8% | |
| 4 | Amazon Sites | 64.9% | YouTube (Mobile App) | 48.4% |
| 5 | AOL, Inc. | 54.1% | Pandora Radio (Mobile App) | 45.0% |
| 6 | Apple Inc. | 51.0% | Apple App Suite (Mobile App) | 44.8% |
| 7 | Microsoft Sites | 48.1% | Gmail (Mobile App) | 42.9% |
| 8 | Turner Digital | 45.6% | Google Maps (Mobile App) | 41.3% |
| 9 | Pandora.com | 45.3% | Yahoo Stocks (Mobile App) | 29.5% |
| 10 | Wikimedia Foundation Sites | 42.1% | Instagram (Mobile App) | 28.1% |
| 11 | eBay | 35.5% | Yahoo Weather Widget (Mobile App) | 26.3% |
| 12 | CBS Interactive | 35.2% | Apple Maps (Mobile App) | 24.9% |
| 13 | Glam Media | 34.0% | Facebook Messenger (Mobile App) | 24.1% |
| 14 | Weather Company, The | 33.9% | Twitter (Mobile App) | 22.7% |
| 15 | Gannett Sites | 31.6% | The Weather Channel (Mobile App) | 21.0% |
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
