Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019, according to a research from Strategy Analytics.

Apple Watch shipped 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined, the research firm estimates.

Steven Waltzer, Senior Analyst at Strategy Analytics, said, “We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 percent from 22.5 million in 2018. A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the entire Swiss watch industry together shipped 21.1 million units worldwide in 2019, falling 13 percent from 24.2 million in 2018. Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.”

It seems that time may be running out for Swatch, Tissot, TAG Heuer, and others.