Asus today at IFA 2014 unveiled its first wearable device powered by Android Wear, along with stylish new additions to the Zenbook, EeeBook and MeMO Pad families. The company's Corporate Vice President Eric Chen, accompanied by ASUS Design Center Vice President Mitch Yang and ASUS Senior Product Director Derek Yu, went on stage at a pre-IFA 2014 event held at the Classic Remise to announce the company’s latest lineup.

In his opening remarks, Mr. Chen covered the company’s evolution from a small motherboard company, founded in 1989, to a global technology company 25 years later.

Derek Yu then took the stage to unveil a full range of new products including Zenbook UX305, the world’s thinnest 13.3-inch QHD+ laptop; the compact and colorful EeeBook X205; and MeMO Pad 7 (ME572C), the latest and most stylish addition to the MeMO Pad family of Android tablets. Mr. Yu concluded with the announcement of the ProSieben Entertainment Pad, an exclusive 8-inch tablet based on MeMO Pad 8, which is being launched in Germany in partnership with ProSieben and Intel.

Rounding off the event, Mitch Yang offered an insightful look at the design process responsible for the ASUS ZenWatch.

ASUS ZenWatch is the first wearable device from ASUS, powered by Android Wear and featuring a version of the ASUS ZenUI user interface developed specifically for ZenWatch. This slim device pairs with a smartphone running Android 4.3 or higher to provide relevant and useful information and also to serve as a personal wellness manager in conjunction with the ASUS ZenUI Wellness app.

Explaining the design philosophy of the ZenWatch concept, Mitch Yang said "Our design philosophy is Start with People. We want to deliver a seamless digital experience for everyone to enjoy. With our ZenWatch, you will always be connected to everything that matters in your life."

ZenWatch is designed for comfort, with a soft leather strap and quick-release clasp. The 2.5D curved glass increases usability with a responsive touch experience. ZenWatch comes with a selection of instantly-changeable software watch faces, allowing users to customize their ZenWatch.

Smart features include Watch Unlock, Tap Tap, Remote Camera, Cover to Mute, Find My Phone and Presentation Control. Its integration with ASUS ZenUI adds even more functionality for owners of ASUS smartphones, letting users enjoy enhanced versions of ASUS ZenUI apps such as What’s Next and Do It Later.

Thanks to its integrated 9-axis sensor, ZenWatch is also a fully-featured wellness manager. The companion ASUS ZenUI Wellness app lets users monitor and track a range of wellness statistics including steps taken, calories burned, activity duration, heart rate, exercise intensity and relaxation level. Users can set and monitor personal fitness goals with ease, and see their progress at a glance.

Alas, at €199 (about $260), the ZenWatch costs more than its Android Wear competitors. Expect it to hit the stores some time between late Q3 and early Q4 this year.

Asus says that the all-aluminum Zenbook UX305 Ultrabook is the world’s slimmest 13.3-inch QHD+ laptop, measuring just 12.3mm thin.This ultraportable - which weighs only 1.2kg - is powered by the new Intel Core M processor and features an up to 256GB solid-state drive (SSD). The 13.3-inch display has an up to QHD+ resolution of 3200 x 1800 pixels.

EeeBook X205 is an affordable and compact 11.6-inch laptop that weighs less than 1kg and is designed for on-the-go students. Powered by Windows 8.1 with Bing, EeeBook X205 offers users a smartphone-like experience, thanks to its use of Connected Standby technology. Connected Standby enables almost-instant resume from sleep mode and users are always connected to all their social apps and email - even when X205 is in standby mode. It is available in four colors - black, white, gold and red.

With a design inspired by clutch bags and wallets, MeMO Pad 7 (ME572C) is a thin and light 7-inch Android tablet powered by an Intel Atom 64-bit quad-core processor. Thanks to its narrow bezel, ME572C is just 8.3mm thin and weighs only 269g. It has a Full HD IPS display with a pixel density of 323 pixels per inch and wide 178-degree viewing angles.

Available in a range of three colors -Burgundy Red, Champagne Gold and Gentle Black - ME572C can match any user’s style. It features the ASUS ZenUI interface and is available as a Wi-Fi-only version, along with a 4G LTE version (ME572CL) powered by an Intel XMM 7160 LTE modem.

Also announced today, in partnership with ProSieben and Intel, was the ProSieben Entertainment Pad, an 8-inch tablet that will be available exclusively to consumers in Germany. The ProSieben Entertainment Pad comes complete with a package of exclusive services, discount vouchers and a range of special offers.