Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that adopts many of the popular features of rival Snapchat, making it easy for people to privately share photos and videos that automatically delete.

Threads allows you to message with close friends in a dedicated, private space. The standalone app allows you to share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.

Last year, Instagram introduced Close Friends, for sharing more personal moments with a select group of people you choose. Now, you can use Threads to message those people on your Instagram close friends list and you’ll have a dedicated inbox and notifications just for them. If you don’t have a list set up yet, you can make one directly from Threads when you download the app.

Threads opens directly to the camera and allows you to add shortcuts, so you can share what you’re doing in just two taps.

You can choose from a suggested status (Studying), create your own (Procrastinating), or turn on Auto Status (On the move), which automatically shares little bits of context on where you are without giving away your coordinates. Only your close friends will see your status, and it’s opt-in.

Precise location information collected for auto status will be specific to Threads and will not be used for ads, Facebook said.

“The way we use data from other parts of Facebook and Instagram to deliver relevant ads to you remains the same,” the company said.

The company also says there are no plans to monetize Threads, but of course, that could change over time.

Threads will begin rolling out globally today.