Speaking on stage during a town hall with Indian Prime Minister Narendra Modi at Facebook's headquarters in Menlo Park, Facebook CEO Mark Zuckerberg on Sunday introduced a slate of new advertising products, most of which are aimed at luring television advertisers onto the social network. The advertising options, most of which will also be available on Facebook-owned Instagram, are designed to take advantage of the social network's strengths on mobile devices.

On television, advertisers can buy ads based on how many people they will reach, an approach Facebook has adopted to ease the transition between television spending and digital spending.

In addition, it can target highly specific audiences, such as women aged 18 to 35 years old who have shopped on a specific website, which TV cannot do.

Among the new products are "brand awareness" ads, which aim to reach a large number of people to promote a company's name and brand. Advertisers will also be able to poll users on mobile phones about whether they saw an ad -- a feature that used to be available only on desktop computers -- and they can use a format that allows them to display multiple videos at once that users can scroll through.

Facebook already tracks user behavior across devices, a move designed to improve ad targeting. Now the company is developing more sophisticated tools to measure the effectiveness of ads. Facebook will take into account how long users linger on a particular post instead of relying on users to tap "like" or "hide."