Fujifilm will resume black-and-white film sales this autumn by launching a new product.

The company will meet demand from young people as well as photo enthusiasts who want to take monochrome photos to post on social networking sites, it said Monday.

The company ended some 80 years of shipments of black-and-white film rolls in October last year, citing the widespread use of digital cameras and difficulties in procuring some raw materials.

But demand for the film has been gradually growing in line with the number of people, particularly younger generations, who favor the “retro” and “soft” feel created by monochrome images.

The new product will be called “Neopan Acros 100II.” Its production has been made possible by the discovery and use of substitutes for materials that are hard to procure now, Fujifilm said.

Its price has yet to be set.