Google is bringing Chromecast in an additional 11 countries - Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden and the U.K. Chromecast is a small device that you plug in to your high-definition (HD) TV and it allows you to use your phone, tablet or laptop to "cast" online content to your TV screen. It works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music, with more apps.

In addition to apps like YouTube, Google Play Movies, Google Play Music and Netflix (where available), Google is working with local content providers to bring more movies and TV shows to Chromecast. Apps will start rolling out today, and include BBC iPlayer in the U.K.; France TV Pluzz and SFR TV in France with CANALPLAY coming soon; and Watchever in Germany with Maxdome coming soon.

Google recently opened up Chromecast to developers, and in a few weeks more than 3,000 developers worldwide have signed up to bring their apps and websites to Chromecast.

The streaming hardware sector is getting crowded with TVs, set top boxes, game consoles and separate products like Roku all having integrated support for services like Netflix. Amazon has been also reported to be ready to launch its own device.