Hitachi Consumer Electronics' LCD projector business will be transferred to Hitachi Maxell by the end of June 2013, the companies announced today, aiming at generating higher profits in this business. Hitachi Maxell has developed its businesses for corporations a worldwide sales network. Within those businesses, the optical business is one of the fields in which Hitachi Maxell is strengthening. With various optical-related technologies, including optical design and molding, Hitachi Maxell is expanding sales of compact, high-precision camera lens units for smartphones, digital single lens reflex (SLR) cameras and automobiles, while also expanding business in new fields. Hitachi Consumer Electronics, meanwhile, boasts LCD projectors that achieve high brightness and high resolution thanks to advanced electronics technologies grounded on image, optics and transfer technologies amassed to date.

This transfer is aimed at strengthening and generating higher profits under the "HITACHI brand" in this business by capturing synergies in terms of technologies and sales channels in this business and Hitachi Maxell's optical business. It is also intended to create products and services in new business fields.

Along with the business transfer, plans call for two companies to become subsidiaries of Hitachi Maxell. One is Hitachi Joei Tech Co., Ltd., a subsidiary of Hitachi Consumer Electronics that designs and manufactures molds for optical and other components and manufactures and assembles printed circuit boards. Hitachi Digital Products China Co., Ltd., a company in which Hitachi (China) Co., Ltd. and Hitachi Consumer Electronics are shareholders will also be become a subsidiary of Hitachi Maxell.