HONOR, a leading smartphone brand under Huawei Consumer Business Group, announced today the "HONOR Vision", which introduces the "Honghu 818" intelligent chipset and smart pop-up camera for large screens.
The announcement was made at the Global Mobile Internet Conference (GMIC) in Guangzhou, where Mr. George Zhao, President of HONOR delivered a keynote speech, titled "Only the toughest stands in the strongest storm". Alongside the launch of the two new technologies was the announcement of HONOR's new "Sharp Tech" concept, which aims to embrace and explore the latest cutting-edge technologies.
"5G commercialization in China began in 2019, which is also a turning point for the smart device industry. We believe 5G is key to this new era of digitalization, enabling a world where the Internet of Things is made possible.
In line with our mission of creating an intelligent new world that belongs to young people, HONOR unveils the concept of 'Sharp Tech' to encourage and enable technology innovation," said Mr. George Zhao.
"Sharp Tech" concept
HONOR said that "Sharp" represents "the spirit of exploration among young people," while the concept of "Sharp Tech" highlights HONOR's desire "to explore the joy of technology innovation."
Mr. Zhao defined the elements of "Sharp Tech" as:
- Being at the forefront of the development of the industry with the independent innovation of core technology.
- Meeting the high-quality demands of young consumers worldwide.
- Reflecting the attitude of young people by continually challenging and exploring.
- Representing the spirit of a decentralised internet through openness, collaboration and co-creation.
"Honghu 818" Intelligent Chipset
HONOR also unveiled the intelligent display chipset, "Honghu 818", HONOR's latest "Sharp Tech" innovation and the most recent addition to the Hisilicon chipset family.
Launching in August, HONOR's "Honghu 818" has been designed to drive smart screens that deliver superior image and sound quality. The screen will also be provided openly to manufacturers, driving the development of the large-screen sector industry.
Honor said that the new intelligent display SoC is the result of the company's 5-year accumulation in research and development of the Hisilicon chipset.
The SoC's image-processing engine supports seven image-processing technologies, including the Motion Estimate and Motion Compensation (MEMC), High Dynamic Range Imaging (HDR), Super-Resolution (SR), Noise Reduction (NR), Dynamic Contrast Improvement (DCI), Auto Color Management (ACM) and Local Dimming (LD). The result is enhanced and optimized image resolution, contrast and color of the display.
In addition, the Histen audio technology optimizes sound quality in areas, with Hinor to talk about "ultra-wide sound field," "transient intermodulation distortion," "sound equalization" and "intelligent bass" characteristics.
The Honghu 818 is housing a powerful multimedia decoder that supports video decoding from 8K30 frames to 4K120 frames. It is also capabe of decoding 64-megapixel images.
The octa-core processor can handle heavy-image processing on large screens and multiple tasks at the same time. "Motion Estimate" and "Motion Compensation" (MEMC) is also capable of delivering high-resolution images, high quality audio and perform far-field voice interaction simultaneously. Honor says that the processor's bandwidth utilization rate leads the industry by over 50% on average.
Smart Pop-up Camera - A New Experience for HONOR Vision
Following the success of its bionic parallel dual-lens camera, GPU Turbo and A.I. technology, HONOR is expanding into new industries and lending its experience to the television sector, with the announcement of the "Honghu 818" enabled smart screen. HONOR has equipped the latest HONOR Vision product offering with a smart pop-up camera, which enables NPU capability for face recognition.
The HONOR Vision will be officially released in mid-August 2019.