Starting next month when the new HTC One phone go on sale, HTC will replace damaged phones free of charge during its normal 12-month warranty period. HTC America today unveiled the UH OHTM Protection, a new initiative that protects U.S. customers who purchase the new HTC One M9 against life's uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers. Consumers who don't take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

"With the HTC One M9, we didn't stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way," said Jason Mackenzie, president of HTC Americas. "We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it."

UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone.