Huawei Ascend P7 Released
Huawei today unveiled the Ascend P7, its latest flagship Android smartphone thta comes with a full HD 5-inch display, 1.8 GHz quad-core processor and 2GB of RAM.
The new 4G LTE-enabled smartphone is equipped with 8MP front-facing and 13MP rear-facing cameras and the latest Emotion UI 2.3.
It gives users an edge in low-light settings with Sony's 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP 5P non-spherical lens rear-facing camera. Take better selfies, the 8MP 5P non-spherical lens front-facing camera comes with a panorama function and 10 level auto-facial enhancement in beauty mode. Users can also take a selfie video with the 1080p HD video playback.
In addition, the phone's Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button while in locked mode, instead of spending time trying to unlock the screen.
The "Voice Photo" function takes photos accompanied by 10-second audio clips for users to upload photos with special audio expressions on a social media platforms.
In addition to camera improvements, Huawei's Image Signal Processor (ISP) allows the smartphone to control functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction, for optimized photos under any conditions. Users can also select the focus and exposure metering function with one touch.
At 6.5mm slim, Ascend P7 is one of the slimmest 4G LTE smartphones in the market. Its 5-inch full HD screen (445ppi and 16:9 aspect ratio) is further enhanced with Corning Gorilla Glass 3, which has been also used as a rear cover.
Huawei's dual antenna design improves signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.
The phone is powered by a 2500 mAh lithium polymer battery and a proprietary battery saving technology. In addition, the power saving management function enables users to save battery by switching off any applications running in the background that are consuming unnecessary power. The power-saving mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of the total battery. When enabled, the screen will dim and only the basic functions of the phone will remain activated, including voice calls and the contact page. It will also stretch the remaining 10 percent of battery power to last 24 hours on standby.
The recommended retail price of Huawei Ascend P7 is 449 euros and it will be available in China, the United Kingdom, Germany, Italy, France, Spain, Portugal, Ireland, the Netherlands, Belgium, Switzerland, Poland, Lithuania, Estonia, Latvia, Serbia, Greece, Norway, Hungary, Denmark, Slovakia, Czech Republic, Austria, Hong Kong, Thailand, Malaysia, Philippines, Singapore, Saudi Arabia, Kuwait, and the United Arab Emirates from May, with other markets to follow, although it will not appear in the U.S.
Huawei has become the world's third-biggest smartphone manufacturer behind Samsung and Apple only three years after launching its own branded mobiles and tablets.
The company aims to sell 10 million phones by early next year, compared with 4 million sold to date for the P6.
It gives users an edge in low-light settings with Sony's 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP 5P non-spherical lens rear-facing camera. Take better selfies, the 8MP 5P non-spherical lens front-facing camera comes with a panorama function and 10 level auto-facial enhancement in beauty mode. Users can also take a selfie video with the 1080p HD video playback.
In addition, the phone's Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button while in locked mode, instead of spending time trying to unlock the screen.
The "Voice Photo" function takes photos accompanied by 10-second audio clips for users to upload photos with special audio expressions on a social media platforms.
In addition to camera improvements, Huawei's Image Signal Processor (ISP) allows the smartphone to control functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction, for optimized photos under any conditions. Users can also select the focus and exposure metering function with one touch.
At 6.5mm slim, Ascend P7 is one of the slimmest 4G LTE smartphones in the market. Its 5-inch full HD screen (445ppi and 16:9 aspect ratio) is further enhanced with Corning Gorilla Glass 3, which has been also used as a rear cover.
Huawei's dual antenna design improves signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.
The phone is powered by a 2500 mAh lithium polymer battery and a proprietary battery saving technology. In addition, the power saving management function enables users to save battery by switching off any applications running in the background that are consuming unnecessary power. The power-saving mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of the total battery. When enabled, the screen will dim and only the basic functions of the phone will remain activated, including voice calls and the contact page. It will also stretch the remaining 10 percent of battery power to last 24 hours on standby.
The recommended retail price of Huawei Ascend P7 is 449 euros and it will be available in China, the United Kingdom, Germany, Italy, France, Spain, Portugal, Ireland, the Netherlands, Belgium, Switzerland, Poland, Lithuania, Estonia, Latvia, Serbia, Greece, Norway, Hungary, Denmark, Slovakia, Czech Republic, Austria, Hong Kong, Thailand, Malaysia, Philippines, Singapore, Saudi Arabia, Kuwait, and the United Arab Emirates from May, with other markets to follow, although it will not appear in the U.S.
Huawei has become the world's third-biggest smartphone manufacturer behind Samsung and Apple only three years after launching its own branded mobiles and tablets.
The company aims to sell 10 million phones by early next year, compared with 4 million sold to date for the P6.
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