Motorola To Become the 3rd Leading Smartphone Manufacturer
During the three months ending in October, Apple ranked as the top OEM among U.S. smartphone subscribers, followed by Samsung and Motorola, according to comScore. Apple is the the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app, comScore said.
149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.
Top Smartphone OEMs 3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Jul-13 | Oct-13 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Apple | 40.4% | 40.6% | 0.2 |
Samsung | 24.1% | 25.4% | 1.3 |
Motorola | 6.9% | 7.0% | 0.1 |
HTC | 8.0% | 6.7% | -1.3 |
LG | 6.8% | 6.6% | -0.2 |
Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.
Top Smartphone Platforms 3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Jul-13 | Oct-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Android | 51.8% | 52.2% | 0.4 |
Apple | 40.4% | 40.6% | 0.2 |
BlackBerry | 4.3% | 3.6% | -0.7 |
Microsoft | 3.0% | 3.2% | 0.2 |
Symbian | 0.3% | 0.2% | -0.1 |
Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (54 percent), Google Search (52.2 percent) and Pandora (48.2 percent).
Top 15 Smartphone Properties & Apps October 2013 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix |
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Top 15 Properties | % Reach | Top 15 Apps | % Reach | |
Smartphone Browsing + App Audience | 100.0% | Smartphone App Audience | 100.0% | |
1 | Google Sites | 88.0% | Facebook (Mobile App) | 75.7% |
2 | 84.4% | Google Play (Mobile App) | 54.0% | |
3 | Yahoo Sites | 77.9% | Google Search (Mobile App) | 52.2% |
4 | Amazon Sites | 65.3% | Pandora Radio (Mobile App) | 48.2% |
5 | Apple Inc. | 49.6% | YouTube (Mobile App) | 48.0% |
6 | AOL, Inc. | 49.5% | Gmail (Mobile App) | 45.6% |
7 | PANDORA.COM | 48.5% | Apple App Suite (Mobile App) | 43.8% |
8 | Microsoft Sites | 48.1% | Google Maps (Mobile App) | 43.1% |
9 | Wikimedia Foundation Sites | 40.8% | Yahoo Stocks (Mobile App) | 29.9% |
10 | Turner Digital | 38.7% | Instagram (Mobile App) | 25.5% |
11 | eBay | 36.2% | Yahoo Weather Widget (Mobile App) | 23.6% |
12 | CBS Interactive | 36.0% | Apple Maps (Mobile App) | 23.2% |
13 | Glam Media | 33.1% | Twitter (Mobile App) | 21.8% |
14 | ESPN | 30.8% | The Weather Channel (Mobile App) | 20.9% |
15 | Weather Company, The | 29.6% | Facebook Messenger (Mobile App) | 19.0% |