According to John Faith, vice president and general manager of Mobile for MySpace, the company?s growing community of users is increasingly interested in portability and on-the-go access to content. "Video is a natural next step for us in mobile," says Faith. "MySpace will continue to grow our video library as we increase delivery channels in order to keep pace with our users? accelerating desire for video consumption."
MySpace utilizes RipCode?s On-Demand Video Transcoding technology to optimize mobile video delivery. Real time transcoding enables MySpace to support several different handsets even though they require different combinations of codecs, bit rates, and resolutions. For MySpace Mobile users, 100 percent of their uploaded videos and most premium content, including branded channel such as TMZ, National Hockey League, National Geographic, The Onion, College Humor, etc., are now available on mobile devices. Because MySpace is transcoding video on-demand, there is no longer need to store the entire MySpace video library in multiple mobile formats, thus saving hardware, energy and storage resources.
According to Frost & Sullivan, streaming mobile video services constitute the bulk of current U.S. mobile video service offerings. The MySpace mobile video service will be rolled out in beta globally, with support for the most popular streaming-enabled mobile devices.
Accessing and viewing video from mobile devices is a data intensive service. MySpace mobile users are advised to consult their mobile data plan to avoid excessive fees.
MySpace mobile video quality, as with all mobile services, is dependent on individual device capabilities as well as network speed and connection.
MySpace Mobile at m.myspace.com boasts about 10 million monthly users.