Electronic Arts' Need for Speed Rivals, a new action/racing game built on the Frostbite 3 game engine, is coming to Xbox 360, the PlayStation 3 and PC on November 19, 2013 and will also be released on Xbox One and PlayStation 4 later this year. Need for Speed Rivals captures the adrenaline of the street's rivalry between cops and racers in an open road environment. Gamers play as either a cop or racer, where each side of the law has its own set of high stakes challenges, rewards and consequences. As a racer, the goal is to become infamous for taking risks behind the wheel and capturing your most intense escapes on video for the world to see. The more cops players evade, the more Speed Points they collect, enabling them to unlock new cars and items. Keep raising the stakes race after race to become an ever-more valuable target to the cops - but risk losing it all if busted. As a cop, players work together as part of a team in pursuit of racers, earning prominence and rising in the ranks of the Police Force with every bust. Achieving higher ranks unlocks new police-only cars and more powerful pursuit tech.

Ghost Games also announced today the long-awaited return of Ferrari to the Need for Speed franchise. For the first time in seven years, gamers can get behind the wheel of some of the most desirable automobiles on the planet, including the F12berlinetta.

At the heart of Need for Speed Rivals is AllDrive, a new online feature that allows gamers to transition from playing alone to playing with friends, eliminating the line between single player and multiplayer. Players will have to keep one eye on their rearview mirror as friends will be able to enter and exit races on-the-fly.

Players eager to bust racers from day one can pre-order Need for Speed Rivals at participating retailers and receive the Need for Speed Rivals Ultimate Cop Pack at no additional cost. This pack offers exclusive access to a collection of items including the Nissan GT-R Black Edition cop car, advanced pursuit technology, and a custom livery.