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Philips CEO says China important for strategy

Philips CEO says China important for strategy

General Interest Dec 1,2003 0

Dutch Philips Electronics' Chief Executive Gerard Kleisterlee repeated on Monday that China would play an important role in the company's growth strategy. Philips said in a statement that research and development activities in China would be stepped up and the already strong position of the Philips brand would be further bolstered by cross-company marketing programs.

Philips is Europe's largest maker of consumer electronics and lighting and number three in semiconductors.

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