Samsung says that we should not expect to see any new 4K Blu-ray players under its brand, with the already available M9500 to be Samsung's last model.

Samsung did not explain the reason behind the decision to quit the 4K Blu-ray player market,. The South Korean company probably couldn’t be able to take enough market share, leaving more space to Panasonic, Sony and Sharp (Japan).

Sony announced the M2 player at CES 2019 with support for Dolby Vision and Panasonic recently released the high-end DP-UB9000 player in Europe and Australia.

The high-end player for 2019 along the lines of Samsung's UBD-M9500 was in the works, but has now been also scrapped, Samsung told us.

Oppo has also pulled out of making new players.

The latest disc sales stats for the US show that 4K Blu-rays accounting for just 5.3% of sales, while DVD (!) still claims 57.9%, despite the fact that 4K Blu-ray releases support HDR or Dolby Vision.

Instead of supporting Dolby Vision, Samsung chose to create its own version of HDR10, HDR10+, which was designed for use in streaming and physical media.