Samsung and Blockbuster today announced the immediate availability of Blockbuster's growing library of digital entertainment for rent or purchase on select 2009 Samsung HDTVs, Blu-ray Players and Blu-ray integrated Home Theater Systems. Specific models featuring the new BLOCKBUSTER On Demand service include Samsung Series 650 and above LCD and Plasma HDTVs and Series 7000 and above LED HDTVs. The service is also available on Samsung BD-P1600, BD-P3600 and BD-P4600 Blu-ray players, as well as select Samsung Blu-ray integrated Home Theater Systems (HT-BD1250, HT-BD3252, HT-BD7200 and HT-BD8200) via firmware upgrade.

The video on demand (VOD) movie rentals range from $2.99 to $3.99, while purchases will typically range from $7.99 to $19.99.

The BLOCKBUSTER On Demand service provides on-screen search and browsing capabilities, as well as full details, ratings, trailers, and other information about each movie directly on the television. The offering will be easily by selecting the Internet@TV feature on Samsung TVs or clicking a color-coded button on remotes for Samsung Blu-ray players and home theater systems. Once a customer rents or buys a movie, they simply press play to begin instant viewing.

To support the launch, Samsung Blu-ray disc players with the integrated BLOCKBUSTER On Demand service will be sold in Blockbuster's corporate-owned stores and participating franchise stores.