Samsung Electronics said Sunday it has installed a 14-meter-wide Onyx LED screen at the Shoudu Cinema in Beijing. The screen is 10 times brighter than a projector.
The theater had an opening ceremony for the Onyx screen on Dec. 7 and premiered a 3D version of DC Comics' superhero film "Aquaman."
Samsung first launched Onyx in July 2017 with a model measuring roughly 10 meters (33.6 feet) wide. Since then, the company has been strengthening its foothold in the cinema screen market seeking to diversify its business portfolio into the business-to-business segment. Samsung’s latest Onyx model stretches 14 meters (46.2 feet) wide, and it is currently available in the market for movie theaters across the globe.
The display installed at Capital Theater combines 4K resolution, HDR picture quality and peak brightness level of 88fL — nearly six times greater than standard projector technologies. Onyx is also 3D-ready and Digital Cinema Initiatives (DCI)-certified, providing the flexibility to display a wide variety of content types. Samsung also said the Onyx screen boasts quality sound system as it uses JBL, a subsidiary of audio company Harman, which was acquired by Samsung.
Samsung’s Onyx LED screens have been installed across the world, through partnerships with Pacific Theatres in Los Angeles, USA, and Arena Cinemas’ Sihlcity theater in Zurich, Switzerland.