Automaker Tesla Inc. has been reportedly in talks with record labels about creating its own music-streaming service, according to a report.

The company wants to offer in-car music entertainment to its customers, but according to Bloomberg, it is unclear whether the automaker will decide to go forward with the service or continue with its current music partners - Spotify and Slacker.

Spotify, Pandora and other digital-music companies have been pushing to get into more cars as wireless networks offer better wireless internet coverage, creating new threats against traditional radio and satellite radio.