Verizon Communications launched a beta version of FreeBee Data, a service through which content providers sponsor data services to consumers. The service allows content providers to sign up to provide consumers some or all of their mobile content, without using up their data plan, Verizon said.

A second service under FreeBee Data would allow content providers to sponsor specific consumer actions on a per-click basis, including for mobile video clips, audio streaming and app downloads.

FreeBee Data 360 will be available from Tuesday and a trial version of the pay-per-click service will begin on Jan. 25.