Xiaomi's annual Mi Fan Festival 2020 (MFF 2020) kicked off under the theme “Live smart, buy smart,” encouraging Mi Fans and users to embrace a smart life through the latest technological innovations.

The event is held every yeat around April 6 to celebrate the company;s founding anniversary. It includes promotional offers and fun activities.

With this year's special 10th anniversary, Xiaomi collaborated with 49 overseas e-commerce platforms (Akulaku, AliExpress, Amazon, Auction, Banggood, eBay, emag.ro, Gearbest, Gmarket, JD Central, and many more) to jointly offer special products and deals for global Mi fans. From April 7 to April 10, everyone can find Xiaomi’s latest smartphones and IoT products with "honest price" through these channels.

Xiaomi fans can also expect surprises during this grand celebration. The Redmi Note series has always been Xiaomi’s legendary series and one of the most beloved products by Mi Fans. As such, Xiaomi launched an MFF limited edition for Redmi Note 9S, with only 2020 units worldwide.

Additionally, Xiaomi prepared well-customized MFF merchandise so Mi Fans can long remember this special occasion, including: MFF 2020 Office Set, MFF Special T-shirts, MFF Special Baseball Caps, Mi Bunny Stuffed Toys and MFF Special Canvas Bags.