ZTE, the fourth largest smartphone vendor in US, introduced its lease-to-own program in US market today. This is a move following the suite of Apple iPhone upgrade program, and leading ahead of Samsung and other major OEMs in US market. EIP (equipment installment plan) and lease program have become the mainstream of smartphone payment behavior in US, coupled with the shift away from traditional subsidy model. Following Apple, ZTE is the second major OEM tapping into the new playing field, a move that could help ZTE to enhance customer loyalty and upsell more premium models, such as Axon Pro.

ZTE's lease-to-own program is a mixed of EIP and lease program, allowing ZTE smartphone owners to choose payment terms from 6 months to 2 years. It also offers the flexibility to early upgrade smartphones by trading in old models, or own smartphones after paying up phone bills. It applies for unlocked smartphones and locked smartphone models from carriers.

ZTE also has the Axon Passport warranty program available in the US that is provided free of charge with specific Axon devices.