NEC announced its new step to expand global mobile business, the entry into mobile solution business in Russia. NEC revealed new mobile phones "e242" and "e101" to Russia. NEC also reveals its new branding strategy and slogan "Get Personal", which is in line with NEC's global corporate statement "Empowered by Innovation ( TM )", to further expand its mobile business in Russia. Starting with these two new models with three color variation as one of the key products, NEC will pursue its new strategy to enter into the wider-range product market segment to appeal to various consumers in Russia. With the new and specific target market segmentation, NEC will further launch products answering to the requirements from every customer of each segment.