Canon Introduces New Powershot and EOS Rebel Series Of Cameras
Canon today announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, premiered an ultra-thin model with 24mm equivalent lens, rebranded the PowerShot ELPH Models and introduces GPS capabilities in the PowerShot SX230 HS model.
The company also announced two new versions of its Image Stabilizer (IS) super-telephoto lenses, the EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses.
Canon is also developing a new interchangeable super-telephoto zoom lens for use with Canon EOS-series SLR cameras: the EF200-400mm f/4L IS USM Extender 1.4x. The company will display a mock-up sample of the lens at the comprehensive camera and photo imaging show CP+ from February 9 to 12 at PACIFICO YOKOHAMA Exhibition Hall, Japan.
Four New Powershot Cameras
Canon today announced four new PowerShot Digital cameras: the PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS models. With these new introductions, Canon debuts the world's thinnest 24mm wide angle, 5X Optical zoom model1, the PowerShot ELPH 300 HS, along with a Canon-first, GPS-equipped camera, the PowerShot SX230 HS model. In addition, all four cameras come equipped with Canon's HS SYSTEM for high-quality shooting in low-light, Full 1080p HD video, new Movie Digest Mode and 32 Smart AUTO scenes.
The new PowerShot ELPH models have now instituted a "HS" suffix to represent the inclusion of the HS SYSTEM in each model. With the ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras, the new names of the ELPH models will also serve as an easy solution to help users make an informed decision about which camera to purchase.
Introduced last year, the HS SYSTEM is a technology used to enhance image quality in low-light situations without the need for a flash. Making up the HS SYSTEM in these new models is Canon's DIGIC 4 Image Processor combined with a High-Sensitivity CMOS sensor, which helps to reduce noise at high ISO levels and expand the camera's dynamic range, capturing greater detail and color in images in darker settings.
Canon's new GPS feature in the Canon PowerShot SX230 HS model will help make it easier to pinpoint the exact spot. Through a dedicated receiver, the camera is able to collect signals from GPS satellites to obtain the latitude, longitude and altitude and records this information to the image's EXIF data. The map utility software included with the camera permits viewing of photos on a map and shows the location of where the image was shot. The PowerShot SX230 HS also has an internal GPS logger, another first for a PowerShot model, helping to track the day's route on a map, making it a useful application for long-term trips.
The Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS now feature Full 1080p HD video with Dynamic Image Stabilizer, providing secure resolution in a compact frame. A new feature called Movie Digest mode can be found in all the new PowerShot models, allowing users to shoot a short video before capturing a still image and then combine a full day's worth of videos into one clip.
Helping to make the photographic journey that much easier, the new Canon PowerShot Digital cameras have advanced Smart AUTO with 32 different shooting scenes. Smart AUTO is helpful since the camera will automatically select settings that match the scene without the need to switch modes. Tracking desired objects on a screen with ease, Advanced Subjection Detection has been added to the Smart AUTO function as well, providing the successful capture of fast moving objects. By simply pressing the shutter button, the Advanced Subject Detection automatically identifies certain objects like a fish in an aquarium. After pressing the shutter button, the Servo Auto Focus/Auto Exposure continues to function and the focus and exposure of the moving subject continues to be tracked, making it possible to shoot without the subject passing by.
Helping to add more artistic flair to images is the inclusion of Toy Camera effect and Monochrome effect to the scene mode category for all four of the new Canon PowerShot models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960's appearance and Monochrome mode can make a photo either have black-and-white, blue or sepia tones, displaying a more classic, antiqued appearance.
Available in black, red and blue, the Canon PowerShot SX230 HS Digital camera features a 12.1-Megapixel High-Sensitivity CMOS Sensor with a 14X Optical Zoom with Optical Image Stabilization. This new camera also includes a wide-angle 28mm equivalent lens, aiding in the capture of group pictures and a 3.0-inch LCD screen for easy viewing and scrolling through menus.
The PowerShot SX230 HS will be available at the end of March for an estimated selling price of $349.99.
Available in silver, brown and pink, the Canon PowerShot ELPH 500 HS features a 3.2-inch touch-panel LCD screen. The PowerShot ELPH 500 HS also has an f/2.0 lens, enabling users to take photos without a flash. The camera also possesses a 12.1-Megapixel High-Sensitivity CMOS sensor along with a 4.4X Optical Zoom with Optical Image Stabilizer and a wide angle 24mm equivalent lens.
The Canon PowerShot ELPH 300 HS Digital camera has a 12.1-Megapixel High-Sensitivity CMOS sensor, 5X Optical Zoom, an ultra-wide angle 24mm equivalent lens along with a 2.7-inch LCD screen and is available in red, black and silver.
The PowerShot ELPH 100 HS Digital camera possesses a 12.1-Megapixel High-Sensitivity CMOS sensor, 4X Optical Zoom, a wide angle 28mm equivalent lens and 3.0-inch LCD screen and comes in blue, gray, pink, silver, and orange.
The PowerShot ELPH 500 HS is scheduled to be available at the end of March for the estimated retail price of $299.99, while PowerShot ELPH 300 HS and PowerShot ELPH 100 HS Digital cameras are scheduled to be available in mid-March for an estimated selling price of $249.99 and $199.99 respectively.
New EOS Rebel T3i And EOS Rebel T3 Digital SLR Cameras
Canon's new EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing many intelligent features at attractive price points. Complementing the EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon's new flagship Rebel, offers easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon's new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera's Scene Intelligent Auto mode, providing complete scene analysis and optimized settings. One of the most requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon's three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots.
Boasting Canon's EOS HD video capture, 18-megapixel resolution, a three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto, new Video Snapshot technology and new Feature Guide instruction, the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a DSLR. The Rebel T3 features HD movie capture, 12-megapixel resolution and Canon's new Feature Guide, along with the speed and low-light image quality of a Canon DSLR camera. Both new Rebel models are compatible with Canon's line of EF and EF-S lenses.
Canon has also included a new EOS Feature Guide on both new Rebel cameras with an enhanced Quick Settings Screen that now includes detailed descriptions of camera settings. The EOS Feature Guide is designed to help first-time users and beginning enthusiasts better understand each camera setting with descriptions and guided recommendations for when to utilize certain settings. Along with an explanation of camera settings and modes, the Feature Guide includes easy-to-understand directions of how to use particular settings such as aperture adjustment in Canon's Creative Auto mode: Screenshot of EOS Feature Guide for aperture adjustment in Creative Auto Mode.
In automatic shooting modes such as Portrait, Landscape, Close-up, Action and Night Scene, Canon users can access a quick menu screen to make adjustments as per the scene's ambience. When shooting in one of Canon's "Basic Zones" users can make adjustments as per the scene's lighting or scene type. A menu lets you select an ambience setting from Vivid, Soft, Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting allows users to select from Daylight, Shade, Cloudy, Tungsten light, Fluorescent light or Sunset.
Canon aims to make everyone a better photographer and has enhanced the capabilities of the Rebel T3i's automatic mode with new Scene Intelligent Auto technology, re-branding the green mode dial setting with a boxed "A+" design. This new camera setting now takes Picture Style into account as part of the camera's "Auto" setting. By analyzing faces, colors, brightness, movement, and contrast, the camera will dynamically adjust picture-style parameters to match the subject and control vividness. Previously, the automatic setting on a Rebel DSLR adjusted exposure, focus, white balance, and Auto Lighting Optimizer, however on the new Rebel T3i, Picture Style Auto is also taken into account as part of the new Scene Intelligent Auto technology. By incorporating this fifth parameter the camera more intelligently analyzes scenes and adjusts settings based on the subject matter being shot. So when the camera is photographing a face it will reproduce more natural skin tones or blue skies for more vivid landscapes, a flashy red car for more saturated color and evening sunsets for more expressive images.
For the first time in a Rebel DSLR, the new Rebel T3i features a Vari-Angle three-inch Clear View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective and smudge-resistant coatings. Photographers will enjoy the convenience of capturing an overhead shot of a parade or low-angle shots of their children on the Vari-Angle screen.
Canon's new Creative Image Filters, familiar to Canon PowerShot and EOS 60D users, help make a great image more dynamic by creating an altered copy of the image through any of Canon's four artistic filter options:
* The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.
* The Grainy Black and White filter can give a different nostalgic perspective to any shot.
* Canon's "Toy Camera" filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.
* Users can also make a scene appear like a small-scale model, simulating the look from a tilt-shift lens, with Canon's Miniature Effect filter, great when shooting any scene from a high vantage point.
Each of these filters can be applied to a captured still image in-camera to create a second "filtered" JPEG version, leaving the original JPEG file unaffected.
Another addition to the camera's Live View function is Canon's new Aspect Ratio feature whereby the Live View screen can display cropping lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2 ratio.
The EOS Rebel T3i with Full HD video capture at 1920 x 1080 resolution in selectable frame rates of 24p, 25p or 30p. The Rebel T3i incorporates two Canon proprietary technologies for rendering HD video, a DIGIC 4 Imaging Processor and a large APS-C-sized CMOS sensor. The Rebel T3i DSLR allows for three video recording modes - Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates.
When shooting Full HD video, the Rebel T3i digitally provides additional zoom power. The new Movie Digital Zoom feature, a first for Canon DSLRs, allows users to achieve 3x to 10x magnification while shooting Full HD video. Unlike standard digital zoom for still images, Movie Digital Zoom crops the video image directly from the CMOS sensor at Full HD resolution to preserve video quality and still provide additional telephoto power beyond just the lens.
Canon's new EOS Video Snapshot feature borrows some innovation from Canon's VIXIA line of camcorders for capturing, assembling and playing fun-to-watch video clips. EOS Video Snapshot enables users to capture the video highlights of family vacations, parties or milestone events, with the same ease as taking photos. Users can now record a series of two-, four- or eight-second video clips automatically. The scenes are assembled by the camera into continuous Video Snapshot Album files for easy playback and can even be further edited in camera or through Canon's Video Snapshot Task software on a compatible personal computer.
Along with the adjustable LCD screen, the new EOS Rebel T3i DSLR features a 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. The Rebel T3i can shoot up to 34 consecutive full resolution JPEG still images or up to 11 consecutive RAW images at speeds up to 3.7-frames-per-second to either SD, SDHC or new extended capacity SDXC memory cards.
The Rebel T3i includes an ISO range from 100-6400, allowing it to capture images without the need for a flash, yet it still includes a built-in pop-up flash for those times requiring a little extra light. For the first time on a Rebel camera, the T3i features a built-in Integrated Speedlite Transmitter making it even easier to do multi-flash shoots and provide images with greater ambience. T
The Canon EOS T3i Digital SLR camera is scheduled to be delivered to U.S. dealers in the beginning of March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon's new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated retail price of $899.99. It will also be available in a second kit version with Canon's EF-S 18-135mm f/3.5-5.6 IS zoom lens at an estimated retail price of $1099.00.
Canon's EOS Rebel T3 Digital SLR camera is designed to be the camera that can be expertly handled by anyone.
Putting big imaging power in a small body, the new EOS Rebel T3 DSLR features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. Compatible with SD, SDHC or new extended capacity SDXC memory cards, the Rebel T3 also shoots 1280x720 HD movies. The Canon Rebel T3 features an ISO range from 100-6400 while also including a built-in pop-up flash.
The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon's new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.
Along with these DSLR cameras, Canon also introduced a new kit lens, the EF-S 18-55mm f/3.5-5.6 IS II zoom lens, the standard kit lens for both the Rebel T3i kit configuration and the Rebel T3 kit configuration.
The new EF-S 18-55mm f/3.5-5.6 IS II zoom lens features the wide-angle to mid-range zoom flexibility with the advantage of Canon's optical lens-shift image stabilization system that yields up to a full four stops of image-shake correction.
The new Canon Speedlite 320EX is designed to provide DSLR users with a lightweight and versatile external flash solution. Along with the new Speedlite 320EX regular flash functions, it includes a built-in LED continuous light option that is capable of providing full-time illumination for short distances when shooting video on a DSLR or PowerShot digital camera. The Speedlite 320EX also includes a new remote firing function and can remote fire any EOS DSLR camera that has a built-in wireless remote control function or Integrated Speedlite Transmitter such as the new Rebel T3i, EOS 60D, or EOS 7D DSLRs.
The new Canon Speedlite 270EX II, the successor to the 270EX Speedlite model, is a compact external flash option for Canon cameras including select Canon PowerShot models. The new Speedlite 270EX II uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees. Like Canon's high-end Speedlite flash models, the 270EX II allows users to control flash functions and input settings using the camera's LCD monitor. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact. In addition to the features of 270EX model, the Speedlite 270EX II adds a remote firing function similar to that of the Speedlite 320EX. Both new Speedlites can also be used as slave flash units in E-TTL wireless autoflash configurations with other E-TTL compatible EOS and PowerShot cameras.
The Canon Speedlite 320EX is scheduled to be delivered to U.S. dealers in April for an estimated retail price of $249.99. The Canon Speedlite 270EX II is scheduled to be delivered to U.S. dealers in the beginning of April for an estimated retail price of $169.99.
New Telephoto Lenses: EF 500mm F/4L IS II USM And EF 600mm F/4L IS II USM
Canon also today announced two new versions of its Image Stabilizer (IS) super-telephoto lenses. The EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses, aimed at professional photographers and filmmakers. Replacing the current EF 500mm f/4L and EF 600mm f/4L IS lenses, both the new EF 600mm f/4L IS II USM and new EF 500mm f/4L IS II USM have a drastic weight reduction making them lighter and more durable than their predecessors. Both lenses also achieve a higher level of image quality through the incorporation of two fluorite optical lens elements which help to minimize chromatic aberration and eliminate color blurring around the edges of the subject. Both new lenses offer improved Image Stabilization, providing the equivalent shutter speed of approximately four steps faster in addition to enhanced durability and operability through thoroughly re-designed optical and mechanical components.
The Canon EF 500mm f/4L IS II USM lens is expected to be available in May for an approximate retail price of $9,499.00.
The Canon EF 600mm f/4L IS II USM lens is expected to be available in June for an approximate retail price of $11,999.00.
Meet the the EF200-400mm f/4L IS USM Extender 1.4x
Canon is also developing a new interchangeable super-telephoto zoom lens for use with Canon EOS-series SLR cameras: the EF200-400mm f/4L IS USM Extender 1.4x. The company will display a mock-up sample of the lens at the comprehensive camera and photo imaging show CP+ from February 9 to 12 at PACIFICO YOKOHAMA Exhibition Hall, Japan.
Equipped with a 1.4x internal extender and high-performance Image Stabilizer, the Canon EF200-400mm f/4L IS USM Extender 1.4x is being developed as a super-telephoto L (luxury)-series lens encompassing Canon's optical technologies.
Through the incorporation of an internal 1.4x extender, the Canon EF200-400mm f/4L IS USM Extender 1.4x aims to deliver a high level of convenience in such fields as sports and nature photography by covering a zoom range from 200 mm wide angle to 560 mm telephoto. In addition, the new lens employs fluorite and other special optical materials to realize both high resolution and contrast contributing to high-image quality, and is designed to provide dust-proof and moisture-proof performance in the face of harsh shooting conditions.
Canon is also developing a new interchangeable super-telephoto zoom lens for use with Canon EOS-series SLR cameras: the EF200-400mm f/4L IS USM Extender 1.4x. The company will display a mock-up sample of the lens at the comprehensive camera and photo imaging show CP+ from February 9 to 12 at PACIFICO YOKOHAMA Exhibition Hall, Japan.
Four New Powershot Cameras
Canon today announced four new PowerShot Digital cameras: the PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS models. With these new introductions, Canon debuts the world's thinnest 24mm wide angle, 5X Optical zoom model1, the PowerShot ELPH 300 HS, along with a Canon-first, GPS-equipped camera, the PowerShot SX230 HS model. In addition, all four cameras come equipped with Canon's HS SYSTEM for high-quality shooting in low-light, Full 1080p HD video, new Movie Digest Mode and 32 Smart AUTO scenes.
The new PowerShot ELPH models have now instituted a "HS" suffix to represent the inclusion of the HS SYSTEM in each model. With the ELPH 500 HS, ELPH 300 HS and ELPH 100 HS Digital cameras, the new names of the ELPH models will also serve as an easy solution to help users make an informed decision about which camera to purchase.
Introduced last year, the HS SYSTEM is a technology used to enhance image quality in low-light situations without the need for a flash. Making up the HS SYSTEM in these new models is Canon's DIGIC 4 Image Processor combined with a High-Sensitivity CMOS sensor, which helps to reduce noise at high ISO levels and expand the camera's dynamic range, capturing greater detail and color in images in darker settings.
Canon's new GPS feature in the Canon PowerShot SX230 HS model will help make it easier to pinpoint the exact spot. Through a dedicated receiver, the camera is able to collect signals from GPS satellites to obtain the latitude, longitude and altitude and records this information to the image's EXIF data. The map utility software included with the camera permits viewing of photos on a map and shows the location of where the image was shot. The PowerShot SX230 HS also has an internal GPS logger, another first for a PowerShot model, helping to track the day's route on a map, making it a useful application for long-term trips.
The Canon PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS now feature Full 1080p HD video with Dynamic Image Stabilizer, providing secure resolution in a compact frame. A new feature called Movie Digest mode can be found in all the new PowerShot models, allowing users to shoot a short video before capturing a still image and then combine a full day's worth of videos into one clip.
Helping to make the photographic journey that much easier, the new Canon PowerShot Digital cameras have advanced Smart AUTO with 32 different shooting scenes. Smart AUTO is helpful since the camera will automatically select settings that match the scene without the need to switch modes. Tracking desired objects on a screen with ease, Advanced Subjection Detection has been added to the Smart AUTO function as well, providing the successful capture of fast moving objects. By simply pressing the shutter button, the Advanced Subject Detection automatically identifies certain objects like a fish in an aquarium. After pressing the shutter button, the Servo Auto Focus/Auto Exposure continues to function and the focus and exposure of the moving subject continues to be tracked, making it possible to shoot without the subject passing by.
Helping to add more artistic flair to images is the inclusion of Toy Camera effect and Monochrome effect to the scene mode category for all four of the new Canon PowerShot models. Toy Camera Effect adds a grainy, blurred look to soften photos, illustrating an old-school, 1960's appearance and Monochrome mode can make a photo either have black-and-white, blue or sepia tones, displaying a more classic, antiqued appearance.
Available in black, red and blue, the Canon PowerShot SX230 HS Digital camera features a 12.1-Megapixel High-Sensitivity CMOS Sensor with a 14X Optical Zoom with Optical Image Stabilization. This new camera also includes a wide-angle 28mm equivalent lens, aiding in the capture of group pictures and a 3.0-inch LCD screen for easy viewing and scrolling through menus.
The PowerShot SX230 HS will be available at the end of March for an estimated selling price of $349.99.
Available in silver, brown and pink, the Canon PowerShot ELPH 500 HS features a 3.2-inch touch-panel LCD screen. The PowerShot ELPH 500 HS also has an f/2.0 lens, enabling users to take photos without a flash. The camera also possesses a 12.1-Megapixel High-Sensitivity CMOS sensor along with a 4.4X Optical Zoom with Optical Image Stabilizer and a wide angle 24mm equivalent lens.
The Canon PowerShot ELPH 300 HS Digital camera has a 12.1-Megapixel High-Sensitivity CMOS sensor, 5X Optical Zoom, an ultra-wide angle 24mm equivalent lens along with a 2.7-inch LCD screen and is available in red, black and silver.
The PowerShot ELPH 100 HS Digital camera possesses a 12.1-Megapixel High-Sensitivity CMOS sensor, 4X Optical Zoom, a wide angle 28mm equivalent lens and 3.0-inch LCD screen and comes in blue, gray, pink, silver, and orange.
The PowerShot ELPH 500 HS is scheduled to be available at the end of March for the estimated retail price of $299.99, while PowerShot ELPH 300 HS and PowerShot ELPH 100 HS Digital cameras are scheduled to be available in mid-March for an estimated selling price of $249.99 and $199.99 respectively.
New EOS Rebel T3i And EOS Rebel T3 Digital SLR Cameras
Canon's new EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing many intelligent features at attractive price points. Complementing the EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon's new flagship Rebel, offers easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon's new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera's Scene Intelligent Auto mode, providing complete scene analysis and optimized settings. One of the most requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon's three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots.
Boasting Canon's EOS HD video capture, 18-megapixel resolution, a three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto, new Video Snapshot technology and new Feature Guide instruction, the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a DSLR. The Rebel T3 features HD movie capture, 12-megapixel resolution and Canon's new Feature Guide, along with the speed and low-light image quality of a Canon DSLR camera. Both new Rebel models are compatible with Canon's line of EF and EF-S lenses.
Canon has also included a new EOS Feature Guide on both new Rebel cameras with an enhanced Quick Settings Screen that now includes detailed descriptions of camera settings. The EOS Feature Guide is designed to help first-time users and beginning enthusiasts better understand each camera setting with descriptions and guided recommendations for when to utilize certain settings. Along with an explanation of camera settings and modes, the Feature Guide includes easy-to-understand directions of how to use particular settings such as aperture adjustment in Canon's Creative Auto mode: Screenshot of EOS Feature Guide for aperture adjustment in Creative Auto Mode.
In automatic shooting modes such as Portrait, Landscape, Close-up, Action and Night Scene, Canon users can access a quick menu screen to make adjustments as per the scene's ambience. When shooting in one of Canon's "Basic Zones" users can make adjustments as per the scene's lighting or scene type. A menu lets you select an ambience setting from Vivid, Soft, Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting allows users to select from Daylight, Shade, Cloudy, Tungsten light, Fluorescent light or Sunset.
Canon aims to make everyone a better photographer and has enhanced the capabilities of the Rebel T3i's automatic mode with new Scene Intelligent Auto technology, re-branding the green mode dial setting with a boxed "A+" design. This new camera setting now takes Picture Style into account as part of the camera's "Auto" setting. By analyzing faces, colors, brightness, movement, and contrast, the camera will dynamically adjust picture-style parameters to match the subject and control vividness. Previously, the automatic setting on a Rebel DSLR adjusted exposure, focus, white balance, and Auto Lighting Optimizer, however on the new Rebel T3i, Picture Style Auto is also taken into account as part of the new Scene Intelligent Auto technology. By incorporating this fifth parameter the camera more intelligently analyzes scenes and adjusts settings based on the subject matter being shot. So when the camera is photographing a face it will reproduce more natural skin tones or blue skies for more vivid landscapes, a flashy red car for more saturated color and evening sunsets for more expressive images.
For the first time in a Rebel DSLR, the new Rebel T3i features a Vari-Angle three-inch Clear View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective and smudge-resistant coatings. Photographers will enjoy the convenience of capturing an overhead shot of a parade or low-angle shots of their children on the Vari-Angle screen.
Canon's new Creative Image Filters, familiar to Canon PowerShot and EOS 60D users, help make a great image more dynamic by creating an altered copy of the image through any of Canon's four artistic filter options:
* The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.
* The Grainy Black and White filter can give a different nostalgic perspective to any shot.
* Canon's "Toy Camera" filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.
* Users can also make a scene appear like a small-scale model, simulating the look from a tilt-shift lens, with Canon's Miniature Effect filter, great when shooting any scene from a high vantage point.
Each of these filters can be applied to a captured still image in-camera to create a second "filtered" JPEG version, leaving the original JPEG file unaffected.
Another addition to the camera's Live View function is Canon's new Aspect Ratio feature whereby the Live View screen can display cropping lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2 ratio.
The EOS Rebel T3i with Full HD video capture at 1920 x 1080 resolution in selectable frame rates of 24p, 25p or 30p. The Rebel T3i incorporates two Canon proprietary technologies for rendering HD video, a DIGIC 4 Imaging Processor and a large APS-C-sized CMOS sensor. The Rebel T3i DSLR allows for three video recording modes - Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates.
When shooting Full HD video, the Rebel T3i digitally provides additional zoom power. The new Movie Digital Zoom feature, a first for Canon DSLRs, allows users to achieve 3x to 10x magnification while shooting Full HD video. Unlike standard digital zoom for still images, Movie Digital Zoom crops the video image directly from the CMOS sensor at Full HD resolution to preserve video quality and still provide additional telephoto power beyond just the lens.
Canon's new EOS Video Snapshot feature borrows some innovation from Canon's VIXIA line of camcorders for capturing, assembling and playing fun-to-watch video clips. EOS Video Snapshot enables users to capture the video highlights of family vacations, parties or milestone events, with the same ease as taking photos. Users can now record a series of two-, four- or eight-second video clips automatically. The scenes are assembled by the camera into continuous Video Snapshot Album files for easy playback and can even be further edited in camera or through Canon's Video Snapshot Task software on a compatible personal computer.
Along with the adjustable LCD screen, the new EOS Rebel T3i DSLR features a 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. The Rebel T3i can shoot up to 34 consecutive full resolution JPEG still images or up to 11 consecutive RAW images at speeds up to 3.7-frames-per-second to either SD, SDHC or new extended capacity SDXC memory cards.
The Rebel T3i includes an ISO range from 100-6400, allowing it to capture images without the need for a flash, yet it still includes a built-in pop-up flash for those times requiring a little extra light. For the first time on a Rebel camera, the T3i features a built-in Integrated Speedlite Transmitter making it even easier to do multi-flash shoots and provide images with greater ambience. T
The Canon EOS T3i Digital SLR camera is scheduled to be delivered to U.S. dealers in the beginning of March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon's new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated retail price of $899.99. It will also be available in a second kit version with Canon's EF-S 18-135mm f/3.5-5.6 IS zoom lens at an estimated retail price of $1099.00.
Canon's EOS Rebel T3 Digital SLR camera is designed to be the camera that can be expertly handled by anyone.
Putting big imaging power in a small body, the new EOS Rebel T3 DSLR features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. Compatible with SD, SDHC or new extended capacity SDXC memory cards, the Rebel T3 also shoots 1280x720 HD movies. The Canon Rebel T3 features an ISO range from 100-6400 while also including a built-in pop-up flash.
The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon's new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.
Along with these DSLR cameras, Canon also introduced a new kit lens, the EF-S 18-55mm f/3.5-5.6 IS II zoom lens, the standard kit lens for both the Rebel T3i kit configuration and the Rebel T3 kit configuration.
The new EF-S 18-55mm f/3.5-5.6 IS II zoom lens features the wide-angle to mid-range zoom flexibility with the advantage of Canon's optical lens-shift image stabilization system that yields up to a full four stops of image-shake correction.
The new Canon Speedlite 320EX is designed to provide DSLR users with a lightweight and versatile external flash solution. Along with the new Speedlite 320EX regular flash functions, it includes a built-in LED continuous light option that is capable of providing full-time illumination for short distances when shooting video on a DSLR or PowerShot digital camera. The Speedlite 320EX also includes a new remote firing function and can remote fire any EOS DSLR camera that has a built-in wireless remote control function or Integrated Speedlite Transmitter such as the new Rebel T3i, EOS 60D, or EOS 7D DSLRs.
The new Canon Speedlite 270EX II, the successor to the 270EX Speedlite model, is a compact external flash option for Canon cameras including select Canon PowerShot models. The new Speedlite 270EX II uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees. Like Canon's high-end Speedlite flash models, the 270EX II allows users to control flash functions and input settings using the camera's LCD monitor. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact. In addition to the features of 270EX model, the Speedlite 270EX II adds a remote firing function similar to that of the Speedlite 320EX. Both new Speedlites can also be used as slave flash units in E-TTL wireless autoflash configurations with other E-TTL compatible EOS and PowerShot cameras.
The Canon Speedlite 320EX is scheduled to be delivered to U.S. dealers in April for an estimated retail price of $249.99. The Canon Speedlite 270EX II is scheduled to be delivered to U.S. dealers in the beginning of April for an estimated retail price of $169.99.
New Telephoto Lenses: EF 500mm F/4L IS II USM And EF 600mm F/4L IS II USM
Canon also today announced two new versions of its Image Stabilizer (IS) super-telephoto lenses. The EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses, aimed at professional photographers and filmmakers. Replacing the current EF 500mm f/4L and EF 600mm f/4L IS lenses, both the new EF 600mm f/4L IS II USM and new EF 500mm f/4L IS II USM have a drastic weight reduction making them lighter and more durable than their predecessors. Both lenses also achieve a higher level of image quality through the incorporation of two fluorite optical lens elements which help to minimize chromatic aberration and eliminate color blurring around the edges of the subject. Both new lenses offer improved Image Stabilization, providing the equivalent shutter speed of approximately four steps faster in addition to enhanced durability and operability through thoroughly re-designed optical and mechanical components.
The Canon EF 500mm f/4L IS II USM lens is expected to be available in May for an approximate retail price of $9,499.00.
The Canon EF 600mm f/4L IS II USM lens is expected to be available in June for an approximate retail price of $11,999.00.
Meet the the EF200-400mm f/4L IS USM Extender 1.4x
Canon is also developing a new interchangeable super-telephoto zoom lens for use with Canon EOS-series SLR cameras: the EF200-400mm f/4L IS USM Extender 1.4x. The company will display a mock-up sample of the lens at the comprehensive camera and photo imaging show CP+ from February 9 to 12 at PACIFICO YOKOHAMA Exhibition Hall, Japan.
Equipped with a 1.4x internal extender and high-performance Image Stabilizer, the Canon EF200-400mm f/4L IS USM Extender 1.4x is being developed as a super-telephoto L (luxury)-series lens encompassing Canon's optical technologies.
Through the incorporation of an internal 1.4x extender, the Canon EF200-400mm f/4L IS USM Extender 1.4x aims to deliver a high level of convenience in such fields as sports and nature photography by covering a zoom range from 200 mm wide angle to 560 mm telephoto. In addition, the new lens employs fluorite and other special optical materials to realize both high resolution and contrast contributing to high-image quality, and is designed to provide dust-proof and moisture-proof performance in the face of harsh shooting conditions.
