CinemaNow, Best Buy's digital entertainment service, and Intel are giving people the ability to enjoy high-definition content on their PCs. For the first time, CinemaNow will offer 1080p HD movies for rental and purchase on 2nd generation Intel Core processor-based PCs with Intel Insider technology. Previously, only standard-definition movies had been available from CinemaNow on the PC. CinemaNow has now added new releases and popular catalog titles in HD from 20th Century Fox and Warner Bros. Digital Distribution for people who have Intel Insider on their desktop, laptop or Ultrabook.

CinemaNow offers instant access to a library of movie and TV content with no subscription required. Through the service, people can access video content on a wide range of Internet-connected devices.

Intel Insider technology is a feature of 2nd generation Intel Core processors that opens up a whole world of premium movies and entertainment right from a PC. Previously, much of the 1080p HD content had not been available on the PC due in part to content owner concerns about security. Intel Insider is a hardware-based protection technology that was designed to enhance security features in 2nd generation Intel Core processors.