Amazon's LOVEFiLM today announced a new multi-year digital license agreement with NBCUniversal International Television Distribution, providing LOVEFiLM members streaming access to titles from Universal Pictures during the second pay-TV window. The second pay-TV window follows the traditional retail release period, which includes transactional video-on-demand, physical and electronic sellthrough.

Recent and new release Universal Pictures titles can be accessed through the LOVEFiLM Instant service, available from £4.99 a month on over 175 devices including PC, Mac, Sony Playstation 3, Microsoft Xbox 360, Apple iPad and other internet-connected TV sets and Blu-ray players.

The NBCUniversal agreement is the latest in a long line of exclusive content deals announced by LOVEFiLM, including agreements with Disney, Sony Pictures, Warner Bros, Entertainment One and STUDIOCANAL.

Launched last December in response to this year's bow of Netflix streaming in the United Kingdom and Ireland, LoveFilm Instant currently has more than 5,000 movies and TV episodes.