The Apple Watch will be available at stores of Best Buy, the largest U.S. consumer electronics chain, starting Aug. 7. The Apple Watch and Apple Watch Sport models will be sold at more than 300 Best Buy stores in time for the holiday shopping season. The company said the product will also be available on its online store BestBuy.com.

Best Buy is the first retailer to sell the watch outside of the Apple retail store.

Apple Chief Financial Officer Luca Maestri said earlier this month that sales of the Apple Watch had beat the company's expectations. He said in the nine weeks since its launch in late April, the device had sold better than either iPhones or iPads over a similar period after their launch.