Amazon.com introduced on Thursday new tablets including a models priiced as low as $50, along with a new Fire TV designed to take on Apple TV. The new Fire tablet, one of several new and upgraded devices launched by Amazon, comes with a 7-inch wide IPS screen and a front and back camera. It will start shipping on Sept. 30. Fire is also available as a buy five, get one free six-pack for $249.95.

The device comes with a quad core processor, 12GB storage and up to 128GB of expandable storage via microSD. It delivers up to 7 hours of reading, browsing the web, listening to music, and watching video.

Amazon says the new 7-inch Fire tablet has the "best display on any tablet under $50, almost 2x more durable than the latest generation iPad Air, and 2x more processing power than Samsung Galaxy Tab 3 Lite."

The tablet runs on Fire OS 5 "Bellini" OS, which features an updated user interface, adds new features and platform enhancements, and provides instant access to Amazon?s content ecosystem of movies, TV shows, songs, books, apps, and games.

Also available for Fire are new accessories, including a protective cover available in five colors-black, blue, orange, green, and purple-that can stand in both landscape and portrait orientations, for $24.99.

In addition to Fire, Amazon also today introduced the new Fire HD 8 and Fire HD 10 tablets, Fire Kids Edition tablet, and the all-new Amazon Fire TV.

The new, 8-inch and 10.1-inch Fire HD tablets are thin, pack MediaTek quad-core processors, stereo speakers with Dolby Audio, front- and rear-facing cameras, and microSD cards that support providing up to 128GB of expandable storage.

With its 8-inch display, Fire HD 8 is the perfect tablet for web browsing, reading, or gaming. It is available in four color options: black, magenta, blue, and tangerine, and will be available for $149.99.
Fire HD 10 is Amazon?s largest tablet yet, with a 10.1" display designed for widescreen entertainment. Available in two color options, black and white, it?s only $229.99.

New Fire HD features:

• At 7.7mm, Amazon?s thinnest tablets ever.
• HD display with over 1 million pixels; with a 16:10 widescreen aspect ratio, Fire HD 8 offers 15% more HD video viewing area and Fire HD 10 offers 22% more HD video viewing area than similarly-sized tablets with a 4:3 aspect ratio.
• Mediatek Quad-core processor running at up to 1.5 GHz
• As measured in tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
• Up to 128GB of expandable storage via microSD
• Stereo speakers with Dolby Audio
• Powered by the latest version of Fire OS-Fire OS 5 Bellini
• First tablet with Amazon Underground app store
• For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content
• Word Runner, a new feature designed to help you read faster by bringing each word to the center of the screen to where your eyes are already focused.
• For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet.
• Mayday Screen Sharing lets an Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year?for free.
• Access to over movies, TV shows, songs, books, magazines, Android apps and games, and more.
• Amazon-exclusive features including ASAP, X-Ray, Second Screen, Family Library, Amazon FreeTime, Prime Video downloads, and more.
• Video chat with friends and family with the 720p front-facing camera; take photos and capture videos in 1080p full HD with the 5MP rear-facing camera.
• Free, unlimited cloud storage for all photos taken on Fire devices, automatically backed-up wirelessly.
• All-day battery life delivers up to 8 hours of reading, browsing the web, listening to music, and watching video.

Fire HD 8 is available for pre-order beginning today with 8GB or 16GB of memory starting at $149.99 at www.amazon.com/FireHD8 and comes in four fun color options: black, magenta, blue, and tangerine. Fire HD 8 starts shipping September 30.

Fire HD 10 is also available for pre-order beginning today with 16GB or 32GB of memory starting at $229.99 at www.amazon.com/FireHD10. It is available in two color options: black starts shipping September 30, and white starts shipping in the coming weeks.

Fire Kids Edition

Last year, Amazon introduced Fire HD Kids Edition at $149. Today, Amazon is making it even more affordable- Fire Kids Edition comes with an all-new Fire tablet, an updated kid-proof case, one year of Amazon FreeTime Unlimited, 20,000 hand-curated and age-appropriate websites and YouTube videos, and our same 2-year worry-free guarantee. Fire Kids Edition is a total value of over $200, and available for pre-order starting today for $99.99.

New Fire TV

Amazon is introducing the next generation of Fire TV-the new Amazon Fire TV with support for 4K Ultra HD, and the new Fire TV Stick with Voice Remote.

The new Amazon Fire TV is available for pre-order today for just $99.99 www.amazon.com/fire-tv and will start shipping on October 5. Fire TV Stick with Voice Remote is available for pre-order today for $49.99 at www.amazon.com/fire-tv-voice and will start shipping October 22. Fire TV Stick is also still available for purchase for $39.99 at www.amazon.com/fire-tv-stick.

Fire TV devices have channels, apps, and games and allow you to enjoy movies, TV shows, music, and live TV from services such as Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, SHOWTIME ANYTIME, Sling TV, STARZ PLAY, ENCORE PLAY, NBC News, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, YouTube.com, and more. Plus, the new Amazon Fire TV provides access to 4K Ultra HD content from Netflix, Amazon Video, and Prime Video.

The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC-even if you don?t own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience 1080p TV shows and movies from Amazon Video.

Fire TV has 75% more processing power that the first version ofthe device and and still less than $100. The new Amazon Fire TV has 5x the processing power of the latest generation Roku, and 8x the processing power of Chromecast. It comes packed with a MediaTek 64-bit quad-core processor, a dedicated GPU, plus 4x the memory of the latest generation Chromecast, and Roku.

Fire TV features the latest standard in Wi-Fi technology-802.11ac MIMO, 8GB of on-device storage and also expandable storage via microSD card slot for up to 128GB.

With Dolby Audio, enjoy cinematic surround sound via HDMI to your TV or AV receiver. Plus, Dolby enhances the Bluetooth headphone support on Fire TV.

A new optional Fire TV Game Controller now includes voice search, an audio jack for private listening with Dolby enhancements, refined controls and up to 90 hours of battery life without headphones. Plus, today Amazon introduced the new Amazon Fire TV Gaming Edition, which includes Amazon Fire TV, Game Controller, a 32GB microSD card, and two games- Disney?s Ducktales and Yacht Club?s Shovel Knight - for $139.99.

Amazon also today introduced another new member of the Fire TV family, adding a voice remote to Fire TV Stick. Fire TV Stick is the most powerful streaming media stick available, and the new Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote. The voice remote allows you to simply speak the name of a movie, TV show, actor, director, or genre and get results instantly?plus use the included voice remote on Fire TV Stick to ask Alexa for the weather, sports scores, traffic, music, and more.

Fire TV Stick has 4x the storage and 2x the memory of Chromecast, a dual-core processor, 1GB of RAM, Dolby Audio, and great Wi-Fi performance. Plus, unlike other streaming media sticks, Fire TV Stick allows you to connect to Wi-Fi networks that require a password without installing additional software, so you can easily take your entertainment with you on-the-go.

Pricing

Amazon Fire TV is available for pre-order starting today at www.amazon.com/fire-tv for $99.99 and will start shipping October 5.

Fire TV Stick with Voice Remote is available for pre-order starting today at www.amazon.com/fire-tv-voice for $49.99 and will start shipping October 22.

Customers can also still purchase Fire TV Stick for $39.99 at www.amazon.com/fire-tv-stick.