Cyber Monday Ranked as Heaviest U.S. Online Spending Day in History
This year's Cyber Monday posted a 12-percent annual gain to $2.3 billion in online desktop sales, while weekend buying increased 8 percent, according to data released by comScore. For the holiday season-to-date, $27.9 billion has been spent online, marking a 6-percent increase versus the corresponding days last year, the media measurement and analytics company said.
| 2015 Holiday Season To Date vs. Corresponding Days* in 2014 Non-Travel (Retail) E-Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Desktop Computers Source: comScore, Inc. |
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Millions ($) | ||
| 2014 | 2015 | Percent Change | |
| Nov. 1–Nov. 30, 2015 (vs. Nov. 2-Dec. 1, 2014) | $26,290 | $27,898 | 6% |
| Thanksgiving Day (Nov. 26) | $1,009 | $1,096 | 9% |
| Black Friday (Nov. 27) | $1,505 | $1,656 | 10% |
| Holiday Weekend (Nov. 28-29) | $2,012 | $2,169 | 8% |
| Cyber Monday (Nov. 30) | $2,038 | $2,280 | 12% |
| Thanksgiving thru Cyber Monday | $6,564 | $7,201 | 10% |
*Corresponding days based on corresponding shopping days (November 2 thru December 1, 2014)
Cyber Monday reached $2.28 billion in desktop online spending, up 12 percent versus year ago, representing the heaviest online spending day in history and the first day of the 2015 season to surpass $2 billion in sales. The weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Sunday, while Saturday sales reached the $1 billion mark for second year in a row. The two days combined posted particularly strong growth online, raking in $2.169 billion for an increase of 8 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $7.201 billion, up 10 percent versus last year.
| Cyber Monday 2015 vs. Cyber Monday 2014 Non-Travel (Retail) Desktop E-Commerce and Mobile Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
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Millions ($) | ||
| 2014 | 2015 | Percent Change | |
| Total Digital Commerce | $2,586 | $3,118 | 21% |
| Desktop E-Commerce | $2,038 | $2,280 | 12% |
| Mobile Commerce | $548 | $838* | 53%* |
*Preliminary Estimates
Total digital spend on Cyber Monday, when inclusive of comScore’s preliminary mobile commerce estimates, reached $3.118 billion, a 21-percent annual gain vs. $2.586 billion spent on Cyber Monday 2014. This marks the first time in history that total digital spend surpassed the $3 billion milestone in a single day. Mobile commerce is estimated to have accounted for 27 percent of total digital commerce on Cyber Monday 2015, with $838 million spent via smartphones and tablets.
107.8 million Americans visited online retail properties on Cyber Monday using a desktop computer, smartphone or tablet, representing an increase of 23 percent versus year ago. Amazon ranked as the most visited online retail property on Cyber Monday, followed by Walmart, eBay, Target and Best Buy.
| Most Visited Retail Properties on Cyber Monday 2015 Multi-Platform (Desktop Computers and Mobile Devices) Total U.S. Source: comScore, Inc. |
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| Retail Properties | |
| 1 | Amazon |
| 2 | Walmart |
| 3 | eBay |
| 4 | Target |
| 5 | Best Buy |
More than half of desktop e-commerce dollars spent in the U.S. on Cyber Monday originated from work computers (52.2 percent), while buying from home computers comprised of the remaining share (47.8 percent), despite more buyers opting to make purchases from this location.
