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New Apple Photo Book Tells the Story of Design at Apple

New Apple Photo Book Tells the Story of Design at Apple

Enterprise & IT Nov 15,2016 0

Apple released a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades.


Dedicated to the memory of Steve Jobs, the book includes 450 images shot by photographer Andrew Zuckerman in a deliberately spare style.

The hardbound book was designed and published by Apple and is available in two sizes:

  • "Designed by Apple in California" - Small, starts at $199 (US) in small (10.20" x 12.75")
  • "Designed by Apple in California" - Large, starts at $299 (US) in large (13" x 16.25")

Available beginning from Wednesday, November 16, exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.

Tags: Apple
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