Hisense is launching two new series of its 4K Ultra HD Smart Laser TV, delivering vibrant picture quality and features including Amazon Alexa functionality.

The newly introduced Laser TV models offer screen sizes ranging from 88-inches to 120-inches. They are promising to deliver bright and colorful images without the need to darken the room. Unlike traditional LED screens, the Laser TV uses a reflective light source comfortable to the eyes, allowing the large screen to be viewed comfortably even when sitting as close as 10 feet. With Ultra Short Throw optics, the Laser TV is positioned inches from the wall and just below the screen, reducing the amount of living space needed to be set aside as a viewing area for a traditional home theater.

The new L10E 4K Ultra Short Throw Dual Color Laser TV Series featuring High Dynamic Range and Wide Color Gamut is available in 100-inches (100L10E) and 120-inches (120L10E) screen configurations. The L10E Series further enhances the picture quality and color expression experience by using blue and red laser diodes to drive images onto a specially designed, ambient light rejecting, screen. The introduction of a second light source in this series of Laser TV produces the expansive DCI-P3 color gamut.

The new L8E Series Ultra Short Throw Laser TV features an 88-inch (88L8E) premium baseline model that lowers costs. The reduced size offers a profile with greater flexibility for fitting into more viewing areas without sacrificing the ability to see a large display. This product has been designed for living rooms, bedrooms, media rooms, etc., as well as business applications in schools, conference rooms and restaurants.

All of the new Laser TV models utilize the Texas Instruments DLP 4K Ultra High Definition (UHD) Display chip with XPR technology to deliver 8.3 million individually addressable pixels to the screen. Using TRP technology, the DLP chip enhances Smooth Motion, displaying action-packed scenes in films, as well as Adaptive Light Control that depicts bright colors even in a well-lit room and enhances contrast.

The Hisense Laser TV also includes a built-in TV tuner for over-the-air channel access, and a wealth of streaming apps. The Hisense Smart TV delivers an interface to watch content from apps like Netflix, YouTube, Amazon's Prime Video, Vudu, TikiLive, Pandora and others. With Amazon Alexa support, viewers can also use their voice to search for content or adjust settings.

The full range of Hisense Laser TVs are available for presale and purchase starting at $3,799.99 at CEDIA EXPO 2018.

The new 100-inch and 120-inch Dual Color and 88" Laser TVs will be widely available to the CEDIA channel and at select high end A/V retailers as well as through Hisensedirect.com this Fall.