Sharp will re-enter television business in the U.S.market in the second half of 2019.
The Japanse company announced that it has agreed to establish a new form of partnership with Hisense International (Hong Kong) America Investment Co., Limited.
Sharp has been trying to transform its business by focusing in the areas of 8K/4K, 5G and AIoT.
In 2015, Sharp licensed Hisense to sell liquid-crystal display TVs under the Sharp and Aquos trademarks in North America for five years starting from 2016, having decided to exit that market amid financial difficulties.
Sharp later sought to wrest back rights to sell televisions under its own brands in order to reenter the North American TV market using its existing brand names.
But Sharp changed strategies following its sale in the summer of 2016 to Taiwanese electronics manufacturer Hon Hai Precision Industry, better known as Foxconn.
Things turned combative beginning in the spring of 2017, with Sharp suing Hisense in U.S. federal court for patent infringement and other complaints. It also sought to have its Chinese peer investigated by the U.S. International Trade Commission.
Curently, under the the Hon Hai umbrella, Sharp wants to make a come back, with the promotion of the new 8K TVs. The company has also dropped all the previous lawsuits against with Hisense.