Instagram's video offshoot, IGTV, will now support landscape video.

Up until now, the company only supported vertical video. Instagram says the change comes because of creator feedback and because some viewers are finding landscape videos on IGTV already but haven’t been able to turn their phones to watch them in fullscreen.

"Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want, "Instagram said.

IGTV has struggled to attract creators compared to TikTok, which has spawned memes, discussion, and music hits. Unlike YouTube, Instagram doesn’t have an ad placement service that pays creators, and brands haven’t yet started paying creators to make longform IGTV content.