HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. To demonstrate the HONOR ALPHA PLAN's emphasis on a consumer-centric approach and open ecosystem, HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic Series, starting with the HONOR Magic7 Pro. Together with the ALPHA PLAN, HONOR announced the launch of the HONOR Watch 5 Ultra.

Elegant Design with Precise Craftsmanship

Featuring a captivating Dome Octagonal Design, the HONOR Watch 5 Ultra seamlessly blends Eastern and Western influences to create an aesthetically pleasing and harmonious look. Constructed with a grade 5 titanium case, this smartwatch is exceptionally lightweight and durable, making it the perfect companion for everyday wear.

Exceptional Display Paired with Long-lasting Battery Life

Equipped with a stunning 1.5-inch AMOLED high-refresh-rate screen, the HONOR Watch 5 Ultra offers exceptionally clear visuals that truly stand out. Its advanced LTPO technology enables an always-on display, ensuring users can view important information at a glance. With a refresh rate of up to 60Hz[1], the HONOR Watch 5 Ultra guarantees a smoother visual experience on a spacious screen. Powered by a robust 480mAh[2] battery, the HONOR Watch 5 Ultra delivers a remarkable battery life of up to 15 days[3] under typical usage.

Enabling Intuitive Fitness and Health Monitoring

The HONOR Watch 5 Ultra is designed to make health and fitness tracking accessible and convenient for everyday life. Featuring Quick Health Scan[4], users can instantly obtain a comprehensive overview of their health. The Healthy Morning Report delivers a summary of the previous day's health data to help start the day with a clear understanding, while the all-day health tracking features continuously monitor key indicators, promoting both physical and mental wellness.

[1] Data comes from the HONOR labs. The screen's refresh rate is up to 60Hz. The actual display may vary depending on different scenarios. Please refer to the actual product.
[2] Rated value. The rated capacity of the battery is 480mAh.
[3] Data comes from the HONOR labs, under the condition of using with HONOR phone. The results in actual applications may differ due to the environment, usage habits, and other factors.
[4] This product is not a medical device but is for health management. The measured data and results are for reference only.

HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. Funded by a USD 10 billion investment over the next five years, the plan begins with the development of an intelligent phone that will revolutionize human-to-device interaction and bridge the AI ecosystem with consumers. During the event, the company also launched the HONOR Pad V9, a cutting-edge addition to its tablet lineup.

Stylish and Built to Last Design

The HONOR Pad V9 seamlessly combines style and durability. In addition to its sophisticated double-ring design surrounding the back camera, this tablet features the industry-first NIL Nano-topography process on its cover, keeping the display surface clean by resisting dirt, fingerprints, and smudges. This advanced technique creates a finely textured surface at a microscopic level, dispersing impact forces to withstand daily use. With SGS Gold Five-star Whole Machine High-strength Certification, it is built to handle everyday use with a bending resistance of 100N/mm[1]. Available in white and grey, it boasts a slim, unibody design features that is both lightweight at 475g[2] and ultra-thin at 6.1mm[3].

Revolutionary Display Technology for Enhanced Visual Comfort

The HONOR Pad V9 opens up a splendid visual world with its 11.5-inch LCD display and an impressive 88% screen-to-body ratio. With a 2.8K resolution[4] and 144Hz refresh rate, the hyperdynamic display ensure sharp and smooth visuals. It also supports 1.07 billion colors[5] and a wide DCI-P3 color gamut, delivering vibrant colors, deep contrast, and exceptional clarity. With a brightness of 500 nits, the display stays clear and visible, even in bright environments, providing an immersive viewing experience in any setting.

Adhering to HONOR's commitment to human-centric innovations, The HONOR Pad V9 prioritizes eye comfort with HONOR Eye Protection Technology. Certified with the TÜV Rheinland Low Blue Light (Hardware Solution) Certification, it reduces harmful blue light by 6.3%[6] to ease eye strain and fatigue. The tablet further incorporates Dynamic Dimming, which mimics natural light patterns, stimulating ciliary muscle activity and reducing eye fatigue by 18%[7]. Additionally, the Circadian Night Display enhances users' well-being by boosting melatonin levels by 20%[8], offering a more comfortable, healthier viewing experience.

Magical AI-Driven Productivity

The HONOR Pad V9 is equipped with AI Efficiency Productivity tools that transform how users interact with their devices. These intelligent features streamline multitasking and enhance workflow efficiency, allowing users to manage multiple applications effortlessly. The HONOR Pad V9 runs the latest MagicOS 9.0 Based on Android 15, which comes with a range of AI productive features, delivering a more intelligent and user-friendly experience for users.

Powerful Battery Performance

Despite its slim profile, it houses a robust 10100mAh large battery that ensures prolonged usage without frequent recharging. Crafted to support a full day of continuous operation, the HONOR Pad V9 is equipped with a powerful 10,100mAh[9] battery that boasts a high energy density of 729Wh/L[10]. This capability empowers users to optimize their productivity and creativity without the constant concern of depleting battery life. With a single charge, the device can support up to 13.5 hours of online video streaming, 7.2 hours of gaming, 16.7 hours of social media browsing, and 40 hours of music streaming, making it ideal for those who need a robust power source for their entertainment activities. Furthermore, the included 35W wired charger offers a fast recharge option, allowing users to quickly restore the device to usable levels within minutes for continuous enjoyment of gaming, music, and video streaming on the go.

[1] Data from HONOR labs.
[2] The actual weight may vary depending on the configuration, manufacturing process, and measurement method.
[3] The actual dimensions may vary depending on the configuration, manufacturing process, and measurement method.
[4] The resolution measured as a standard rectangle; thus, the effective pixels are slightly less.
[5] 1.07 billion colors refer to 10bit color depth (8bit hardware specification, 2bit is software algorithm extension), the number of colors that can be displayed is 1024×1024×1024 kinds, about 1.07 billion.
[6] Data from HONOR labs. This product is not medical equipment and is not for treatment.
[7] Data from HONOR labs. This product is not medical equipment and is not for treatment.
[8] Data from HONOR labs. This product is not medical equipment and is not for treatment.
[9] Data comes from the HONOR labs. Battery capacity is the typical value. Please refer to the actual experience.
[10] Data from HONOR labs.

HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. And HONOR will open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. The company also introduced the HONOR Earbuds Open – an open-ear audio device infused with advanced AI capabilities on stage.

Ultimate Aesthetics with All-day Comfort

Featuring an ergonomically crafted open-ear design, the HONOR Earbuds Open ensures a safe and comfortable listening experience. Each earbud weighs 7.9g[1] and incorporates skin-friendly silicone in the design, delivering exceptional comfort over prolonged usage. Designed for versatile use, the HONOR Earbuds Open utilizes a high-performance nitinol memory alloy, ensuring optimal stability and comfort during intense exercise. The skin-friendly materials make them ideal for users who prioritize comfort alongside functionality, ensuring that whether you're commuting, working out, or simply relaxing at home, the HONOR Earbuds Open promise to be with you throughout the day.

Immerse with Premium Sound Quality

Experience sound like never before with the HONOR Earbuds Open's premium audio capabilities. Picture yourself in a bustling café, where these earbuds' advanced acoustic technology delivers crystal-clear sound quality across all frequencies. The HONOR Earbuds Open features a φ 16mm toroidal multi-magnetic circuit, virtual bass algorithm and Surround Cinema Stereo. The dynamic drivers ensure deep bass and crisp treble, providing an immersive listening experience whether you're enjoying your favorite music or engaging in a phone call.

Its Active Noise Cancellation for Open-ear Design[2] effectively reduces ambient noise, while the Environmental Noise Cancellation feature ensures clear calls in windy conditions. When you're in crowded settings like public transport or busy streets, the noise-cancellation feature can minimize ambient noise, allowing you to focus solely on what matters most—your audio content.

Unbeatable Convenience with AI Capabilities

The HONOR Earbuds Open are not just about aesthetics and sound quality; they also offer unbeatable convenience through integrated AI capabilities. Pairing with the HONOR Magic7 Pro, the HONOR Earbuds Open break language barriers with AI Translation features supporting 15 languages through 3 modes including Shared Mode, Exclusive Mode and Simultaneous Interpretation. It also integrates Google Assistant for instant Q&A, phone control, and task management. Shared Mode is ideal for international students participating in peer discussions during lectures and office workers in one-on-one meetings with foreign colleagues. Users can take turns speaking different languages into the phone and hear translations in the opposite ear, or opt for continuous speech translation with no delay, providing real-time translations in both directions. Exclusive Mode is perfect for travelers, where the translation is played through the phone's speaker while one person speaks through, making communication with locals easy. Lastly, Simultaneous Interpretation works well in lectures, allowing the listener to hear real-time translations through earphones as the speaker talks.

Equipped with a robust 58mAh battery and 480mAh charging case[3], the HONOR Earbuds Open delivers users with an uninterrupted entertainment experience. They also include a Find Earbuds function that emits a beeping sound to help locate misplaced earbuds. With intuitive controls for playing music, activating Noise Reduction, and more, the HONOR Earbuds Open seamlessly blend functionality and sound quality for music lovers.

[1] Data from HONOR labs. Actual size and weight of the device may vary due to product configuration and manufacturing process, please refer to the actual product.
[2] Data from HONOR labs. Maximum noise reduction depth tested in lab is 24dB, actual usage may vary depending on the situation.
[3] The typical battery capacity is 58mAh and 480mAh.